Digital Marketing Types
First of all, let us tell you that ‘Internet’ is the only tool for doing digital marketing. We can do digital marketing through different websites on the internet itself. We are going to tell you about some of its types –
(i) Search Engine Optimization or SEO
It is a technical medium that places your website at the top of the search engine result, which increases the number of visitors. For this, we have to make our website according to keywords and SEO guidelines.
(ii) Social Media
Social media is made up of many websites – such as Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can put his views in front of thousands of people. You know very well about social media. When we visit this site, we see advertisements on it at some intervals, this is an effective and effective means of advertising.
(iii) Email Marketing
E-mail marketing is any company delivering its products through e-mail. Email marketing is necessary for every company in every way because any company gives new offers and discounts to customers from time to time, for which email marketing is an easy way.
(iv) YouTube Channel
Social media is such a medium in which producers have to deliver their products directly to the people. People can also express their reaction on this. This is the medium where there is a crowd of many people or just say that a large number of users/viewers live on YouTube. This is an accessible and popular medium to show your product in front of people by making videos.
(v) Affiliate Marketing
The remuneration received by advertising products through website, blog or link is called affiliate marketing. Under this, you create your link and put your product on that link. When the customer clicks on that link and buys your product, you get paid.
(vi) Pay Per Click Advertising or PPC marketing
The advertisement for which you have to pay to see is called Pay Per Click advertisement. As it is being known from its name that money is deducted as soon as you click on it. This is for all types of advertisements. These advertisements keep coming in between. If someone sees these advertisements, money is deducted. This is also a type of digital marketing.
(vii) Apps Marketing
Creating different apps on the Internet and reaching people and promoting your product on it is called Apps Marketing. This is a very good way of digital marketing. Nowadays a large number of people are using smart phones. Big companies make their apps and make the apps available to the people.
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