There are hundreds of agencies and companies offering web design services, so we must thoroughly investigate whether web agency you are planning to hire will meet your expectations or not. For example, if you are planning to add a lot of dynamic content on your website then you have to hire an Agency which will provide you both creative and technical skills required for a dynamic site based on popular content management systems.
On the other hand, if your objective is to generate more and more clicks and queries then you can hire a web design agency having experience in digital marketing.
There are different types of websites, such as static HTML (brochure type), e-commerce (with a shopping cart), database, and website with its content management system. For example, if you are looking for a content management system such as WordPress, Joomla or any other then your web design agency must be able to provide you design in your chosen CMS.
Following are 7 Simple Steps to Choose a Right Web Design Company,
Step 1 – Determine Your Goal
The 1st step is to be clear about what you want to accomplish with your website and internet marketing. You need to think about the purpose, goals and how you are going to measure success. Do you require a business website, e-commerce website (like Amazon) or a simple blog website? These are some of the crucial decisions you need to make.
Once you have set goals, you’ll be able to see if your select web design company fits your needs. You need to communicate your requirements to your design company.
1. Experience of Web Design Company:
Experience of your web design company will help you determine whether they will be able to deliver what is required or not. A brand new web design company might not be able to provide you same level of support or expertise required for your new business website. An experienced web design agency will provide you responsive design which will look evenly in every single browser and device, whereas a new design agency might overlook these critical factors. Also, your website has to be mobile friendly because 50% of the users browse internet using their mobile device.
Step 2 – Evaluate cost vs. quality
Selecting a web design company by cheapest quote is surely not the best way to go when hiring a web design agency. At the same time, a Company charging you exorbitant rates does not guarantee a premium looking web design
However, you must ask for the quote from all the web design companies, but select them on the basis of their quality and not costing.
Step 3 – Identify the solution to your problem
Every single business website has different requirements. It is important for you to identify your problem and work on the solution. Take, for example, if you want to set up an online shopping website, then you have to go with an e-commerce website. You have to list down all the features which you require beforehand. This will help your website development agency to provide the best quote.
Step 4: Communication
Your website design company must support you on email, and Chat (on request). Technical details related to website design cannot be communicated efficiently on the phone. Take, for example, if you want your website to look specifically like an existing competitor website then you have to provide them screenshots/URL of competitor websites.
Step 5: Content Updates and Monthly Maintenance
Once your website is designed, the story does not end there. There are continuous content/image and other updates which have to be carried out on a regular basis. You can ask for a package which will offer you monthly maintenance or updates.
Your web design agency must be able to communicate well especially on emails. Most of your content is going to be published online, and it is important for your web development firm to have a good understanding of your language whether English, Spanish, French or any other.
Step 6: Digital Marketing and Seo
Digital marketing has become an integral part of online marketing. SEO is now part of digital marketing. If you require digital marketing along with web design, then your agency should be able to provide you digital marketing services as well.
It is always better to hire company which has expertise in both web design as well as digital marketing for the best experience. When you hire two separate companies for these two essential tasks, it becomes difficult to ensure synchronization of your web development with digital marketing.
Step 7: Website Backup and Security
Website backups and security are an integral part of any web development process. If you plan to design an e-commerce website, then make sure that this service is part of your package. Most of the e-commerce websites require regular backups and security updates to ensure they are hack-free.