The services of the SEO consultant are more important than ever. If you have an online business/website then you must understand that Search engine optimization is an important area which should never be neglected.
Top Seo Consultants Guide 2019
Intro: Search Engine Optimization (SEO)
Search engine optimization or SEO encompasses all activities aimed at improving a website (interior and exterior) search engine ranking positions and user experience which will help to increase your traffic, conversions, and position in major search engines.
It is also a great way to increase the quality of a website by making it more error-free, accessible, faster and easier to navigate for the user.
Importance of Hiring Best Consultants for Seo?
In the competitive market in which we live today, hiring an expert SEO consultant is necessary. Search engines serve billions of users who search daily on popular search engines to help and locate services, products and news. If you have a website, a blog or an online store, an effective search engine optimization strategy will help search engine users to access your website easily. This will help your website to generate increased traffic, sales and ROI.
Importance of Seo for Small Businesses
Search Engine users mostly click on websites on top page 1 of Google/Bing search results. Some users go beyond 2-3 or higher search results if they are not able to locate what they were searching on top page 1.
Search Engine Optimization in 2019 is not only about making your website more search engine friendly, but also to improve user experience. On-Page and Off-page seo activities help to identify key issues which might be hampering your rankings on search results.
There it is important to hire an expert seo consultant rather than a low-cost seo solution if you are serious about generating quality traffic and sales through your website.
An Introduction to Seo
When you search on Google (or any search engine) the order in which the results results are displayed is decided entirely by the complex search engine algorithms. These algorithms take into account some factors in deciding which website or blog should be displayed first, second, etc.
Two Essential Elements of SEO
As mentioned above, SEO is not a static process, but rather a framework of rules and processes. For simplicity, the SEO can be divided into two main stages:
A) On-Site SEO
It covers all the adjustments that must be made on a website to increase their visibility in search engines. Your SEO consultant should review and optimize the following factors:
- Meta Descriptions
- External Links
- Internal links
- Structure of texts
- Optimizing images
- The speed of page etc.
- SEO off-site
B) Off-Site SEO
Off-Site Seo focuses on overall popularity of your website/webpages on the web. If your website is shared multiple times on Facebook, Twitter or pinterest, it helps to improve your rankings and visibility on search results. Search engines are hungry bots looking for popular content which is then shown on top search results of Google, Bing or any other search engine.
inbound links are an important element of off-page SEO. However, this does not mean you can go to ANY FREELANCE websites and START orderING 100,1000 or 10,000 backlinks in the hope that it will help your website to rank higher on search engines.
One of the factors that determine the position of a website in the ranking of results is the number of inbound links. That is, the more links to websites and blogs reputable get better. In this post we talk more extensively on the subject:
Off-Site SEO: The Basic rules of Link building
What can you do to get more links?
Surely if you are looking on the Internet, this phrase will get hundreds of different answers. In our opinion, you must forget some of the link building and focus on creating more and better content for your website.
Good content will get you links naturally while granting you a good ranking. This is the key to your website to be a success. However much you want to optimize your site if your content is not good, your SEO strategy will fail.
Hiring an experienced Seo consultant is a must for any enterprise of small business online
To sum up, the SEO will help search engines to understand what your page and classify it in a higher position. In this type of strategy, it is important to have a professional who can implement appropriate measures to gain more traffic to your website, more customers, more sales and ultimately, to meet your business goals techniques.
Important Questions to Ask before Hiring an Seo Consultant
If your Web site is not ranking near top search results of popular search engines for your brand or products/services, then your potential customers might not be able to locate your services. Better visibility in search engines is critical to increasing traffic and visits to your site, which can lead to better brand visibility and an increase in website traffic/sales.
if you lack the time and technical knowledge to improve your website’s search engine positions then hiring a consultant for seo is the best thing to do.
Helios7.com give you the ten essential questions you should ask before hiring a search engine optimization consultant:
1. Can you give me a list of current and past clients?
A reputable SEO must be willing to share you a list of your customers and contact information of these customers. These references can help you see how effective the seo company/consultant is before you decide to hire them. Genuine Seo Consultants will show you proof of their authenticity.
2. How will you improve my search engine rankings?
Steer clear of SEO consultants who do not openly share their methods. They must explain the strategies used to improve your ranking, as well as an estimate of how soon meet the goals of SEO campaigns.
Make sure the candidate ‘s proposals include a general review of your site to address problem areas, such as broken links and error pages. Consultants must also provide on-page/or on-site optimization to make sure that your site is search engine friendly. This involves improving your URLs, link structure, selecting right page titles, headings and descriptions.
3. Do you adhere to the guidelines for webmasters of each search engine?
You should look for a consultant who knows these tools, such as good practices which are followed in Google webmaster guidelines (Read Here).
Bing and Yahoo have also published their practices, so the consultant should know them.
4. Can you guarantee that my site will have the number one ranking?
If the candidate says yes, you must be careful. “You must never select any Seo Company or Consultant who offers you guaranteed Page 1 Rankings” as per Seo Agency Seohawk.
5. Do you have any experience in improving local search results?
Ranking near the top results of a search engine is essentially important for local businesses who are serious about attracting local customers. Google also displays Local business search results above organic results when searching for local services such as ‘plumbers, lawyers, dentists’ etc.
If your business is locally based, then you must hire an SEO Consultant having expertise in Local Business Seo.
6. Will You share the On-Site/On-Page changes being made?
The search engine optimization probably requires several changes in the coding of the page. It is important to know exactly what sort of changes will be implemented by the search engine consultant. These changes should be communicated back to the client prior to their implementation.
7. How will you measure the success of your SEO campaigns?
To evaluate the success of efforts in SEO, you should monitor your site traffic and where it comes from. The consultants should have experience in Google Analytics to monitor improvements in the rankings of your site, the number of links you provide traffic and the type of keywords that users use to reach your site.
8. How do we communicate and how often?
Communication styles and customer service SEO consultants are highly variable. You need to find someone who meets your needs. Ask the candidate if you prefer to speak in person, by phone, Skype, email or text messages.
9. What are your rates and payment terms?
You need to know how much they will charge if you pay by the hour or project. The most common is the costing per project, which varies depending on size and complexity.
10. What happens when we separate?
When your contract expires, you must maintain ownership of all content optimized for which you paid the consultant. So must ensure that the contract provides those terms and conditions.
10. Do you offer Chat/Email Support as per UK, US, or Canada Timings?
Search engine optimization does not require your consultant to be locally based. Hiring an expert consultant is more important than hiring a local consultant. When you decide to buy a product, you always want to buy best product. Similarly, when you are planning to hire an expert, you need to hire an expert regardless of his/her location.
However, it is important to ensure that your Company/consultant offers you Phone/Chat/Email support as per your local timings. This will help to communicate better and will speed up the optimization process.
SEO Company – SeoHawk offers Support as per US, UK, Canada and Australia Timings. Even if you are located in any other region, we appoint our Manager to communicate and discuss as per your preferred time-zone you are in.
It is important to understand that SEO and Pay Per Click (PPC) are separate areas of SEO. If your website is ranking near the top organic results of Google you are not supposed to pay for each click you will receive on your listing. On the other hand, PPC (Pay Per click) allows you to advertise your website/business on top Page 1 of Google for almost any keyword instantly. However, you will have to pay for every single click which you receive. Sometimes click-rate can be $1 to $500/click or even higher depending upon keywords and targeted regions.