digital marketing agency noida - Helios7.com https://www.helios7.com World News Network Sat, 09 Sep 2023 10:51:59 +0000 en-US hourly 1 https://www.helios7.com/storage/2023/07/cropped-favicon-big-pic-32x32.png digital marketing agency noida - Helios7.com https://www.helios7.com 32 32 How to Find Best Local Seo Agencies in India 2023 https://www.helios7.com/local-seo-agencies-in-india/ Mon, 03 Jul 2023 17:16:12 +0000 https://www.helios7.com/?p=19328

When it comes to local SEO services, businesses can benefit from a range of specialized offerings that help optimize their online presence for local search results. Here is a list of local SEO services presented in a business tone: Local Keyword Research: Thoroughly researching and identifying relevant keywords specific to the business’s local target market. …

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When it comes to local SEO services, businesses can benefit from a range of specialized offerings that help optimize their online presence for local search results. Here is a list of local SEO services presented in a business tone:

  1. Local Keyword Research: Thoroughly researching and identifying relevant keywords specific to the business’s local target market. This enables businesses to optimize their website content and local listings to appear prominently in local search queries.
  2. Google My Business (GMB) Optimization: Optimizing the GMB listing with accurate and up-to-date information, including business name, address, phone number, website URL, business hours, and services offered. This ensures maximum visibility in local search results and increases the chances of appearing in Google’s Local Pack.
  3. Local Citations and Directory Listings: Creating and managing consistent and accurate business citations across various online directories and local citation platforms. This helps enhance the business’s online reputation and improves local search visibility.
  4. Online Reviews Management: Monitoring and managing online reviews on platforms like Google, Yelp, and industry-specific review sites. Encouraging positive reviews and addressing negative feedback helps build trust and credibility among local customers.
  5. Localized Content Creation: Developing localized content, such as blog posts, articles, and landing pages, that targets local keywords and addresses the specific needs and interests of the local audience. This helps attract local traffic and establishes the business as a relevant and authoritative local resource.
  6. Local Link Building: Building high-quality backlinks from authoritative local websites and directories. This improves the business’s local search rankings and increases its visibility to local customers.
  7. Schema Markup Implementation: Implementing schema markup on the website to provide search engines with structured data about the business, such as location, contact information, reviews, and operating hours. This enhances the business’s visibility in local search results and improves click-through rates.
  8. Geotargeted PPC Advertising: Setting up and managing pay-per-click (PPC) advertising campaigns that specifically target local customers. This helps businesses reach their local audience more effectively and drive targeted traffic to their website or physical store.
  9. Mobile Optimization: Ensuring the business’s website is optimized for mobile devices, providing a seamless user experience for mobile users who are often searching for local businesses on-the-go.
  10. Local SEO Analytics and Reporting: Tracking and analyzing key local SEO metrics, such as local search rankings, website traffic from local searches, and conversion rates. Providing regular reports that highlight the performance and effectiveness of local SEO efforts.

Each business’s local SEO needs may vary, so it’s important to work with an experienced local SEO agency or professional who can tailor these services to match the specific requirements and goals of the business.

Bsolutions

Benefits of Outsourcing SEO to India?

Outsourcing SEO services to India offers several advantages that can benefit businesses in various ways:

  1. Cost-Effectiveness: Outsourcing to India provides a cost-effective solution for businesses. Indian SEO agencies offer competitive pricing due to lower labor costs, allowing businesses to achieve their SEO goals within a budget-friendly framework. This cost advantage can free up resources that can be allocated to other critical areas of the business.
  2. Access to Skilled Professionals: India has a vast pool of highly skilled SEO professionals with expertise in digital marketing. These professionals possess in-depth knowledge of SEO strategies, keyword research, content creation, and optimization techniques. Outsourcing to India provides businesses with access to this talent pool, enabling them to leverage specialized skills and experience.
  3. Proficiency in English: English fluency is widespread in India, making communication seamless between businesses and Indian SEO professionals. This linguistic advantage ensures effective collaboration, clear understanding of project requirements, and efficient implementation of SEO strategies. Smooth communication enhances productivity and minimizes misunderstandings.
  4. Quality Assurance: Indian SEO agencies are renowned for delivering high-quality services. They stay abreast of the latest SEO trends, algorithms, and best practices to provide effective solutions. Many agencies have a proven track record of successfully improving search rankings, driving organic traffic, and achieving tangible business results. Quality assurance is paramount in ensuring that businesses receive reliable and effective SEO services.
  5. Time Zone Advantage: India’s time zone difference can be advantageous for businesses operating in different regions. The time difference allows for round-the-clock work and faster project completion. Tasks can be assigned at the end of the day and completed overnight, resulting in quicker turnaround times. This time zone advantage enables businesses to optimize productivity and meet deadlines efficiently.
  6. Customized Solutions: Indian SEO agencies understand that every business is unique with specific needs and objectives. They offer customized SEO solutions tailored to align with individual business requirements, target audiences, and industry dynamics. This customization ensures that strategies are designed to maximize the impact and effectiveness of SEO efforts, yielding the desired outcomes for the business.
  7. Scalability and Flexibility: India’s extensive SEO talent pool offers scalability and flexibility. With a wide range of agencies and professionals to choose from, businesses can find the right partner that matches their project requirements and growth aspirations. This scalability enables businesses to adapt and expand their SEO initiatives as their needs evolve over time.
  8. Focus on Core Competencies: Outsourcing SEO to India allows businesses to focus on their core competencies and strategic initiatives. By entrusting SEO responsibilities to experienced professionals, businesses can divert their internal resources towards core business activities, such as product development, customer service, and sales, which are crucial for growth and competitive advantage.

When considering outsourcing SEO to India, thorough research and due diligence are essential to select a reputable agency that aligns with the business’s values, objectives, and desired outcomes.

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Rajeev Motwani – The Man Behind Creation of Google https://www.helios7.com/rajeev-motwani/ Sat, 10 Jun 2023 11:29:33 +0000 https://www.helios7.com/?p=18384

Rajeev Motwani (1962-2009) was an Indian-American computer scientist and professor. He was born in Jammu, India, and obtained his bachelor’s degree in computer science from the IIT Kanpur. He later moved to the United States for further studies, earning his Ph.D. in computer science from the University of California, Berkeley in 1988. Motwani was a …

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Rajeev Motwani (1962-2009) was an Indian-American computer scientist and professor. He was born in Jammu, India, and obtained his bachelor’s degree in computer science from the IIT Kanpur. He later moved to the United States for further studies, earning his Ph.D. in computer science from the University of California, Berkeley in 1988.

Motwani was a renowned expert in the field of algorithms and data mining. He made significant contributions to the development of randomized algorithms and worked on various topics, including web search algorithms, graph algorithms, and streaming algorithms. Motwani’s research played a fundamental role in the early stages of Google’s search engine development.

Apart from his academic pursuits, Motwani was also an influential mentor and advisor to numerous entrepreneurs and startups in Silicon Valley. He was known for his support and guidance to Sergey Brin and Larry Page, the co-founders of Google, during their early years at Stanford University. Motwani served as a professor of computer science at Stanford University and was highly regarded by his students and colleagues.

Untimely Death of Rajeev Motwani

Tragically, Rajeev Motwani passed away in 2009 at the age of 47 due to accidental drowning. His contributions to computer science and his impact on the tech industry continue to be recognized and appreciated to this day.

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ABB: Optimizing Engine Performance on Land and Sea https://www.helios7.com/abb-optimizing-engine-performance-on-land-and-sea/ Thu, 16 Jul 2020 19:25:21 +0000 https://www.helios7.com/?p=8275

Creative solutions provided by ABB provide safety to the environment and promotes reliability. ABB specializes in Measurement and Analytics services that take great pride in the development of analyzers and instrumentation systems that make it easy for clients to handle daunting measurement applications. This article describes the process in which the shipping and power company …

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Creative solutions provided by ABB provide safety to the environment and promotes reliability. ABB specializes in Measurement and Analytics services that take great pride in the development of analyzers and instrumentation systems that make it easy for clients to handle daunting measurement applications. This article describes the process in which the shipping and power company enjoys improved fuel-saving and reliability of large diesel engines.

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Today, the two major issues facing ship operators and owners are fuel reliability and costs. Considering the recent environmental policies, the importance of these elements will continue to become more critical as there is a projected increase in the demand for sea trades.

Real time information is required to properly manage the effectiveness of the ship engine. An optimum ship engine is one that saves a lot of fuel and reduces the wear of parts as its cylinder is properly balanced in operation. Any engine that is not properly balanced can quickly generate mechanical and thermal stress values that can increase the cost of maintenance and consumption of fuel.

The Cylmate system from ABB has been developed specifically to consistently monitor the effectiveness of the two stroke engine suitable for stationary and marine applications. Real time measurement of the rate of compression from every cylinder is provided by pressure transducers. Combining this with the accurate measurement of the crank shaft’s position delivers a comprehensive overview of the engine’s performance in real-time to provide proper adjustments of the combustion pressure by every stroke.

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Introducing Cylmate can help to limit fuel consumption rate between 1 or 2%. This can seem quite small but considering the rate of consumption of large fuels in tons every hour, as little as a small percentage gain can be quite a lot in savings. As a matter of fact, the profit generated from a normal monitoring system based on an optimized fuel economy will begin before the end of one year.

Similar to other transportation methods, ships are also increasing in sophistication with different electronic components being installed to control engines. Since this is becoming a norm in the industry, it is required to take continuous measurement of the combustion pressure.

The enormous Maersk “Triple E”, which is the biggest and most advanced container vessels available today also depend on the Cylmate for engine performance optimization to reduce costs.

However, the advancement of engine technology goes beyond marine vessels as it can also be used in a stationary engine for generating electricity to also improve fuel efficiency and overall performance.

Measurement and Analytics solutions provided by ABB have also been beneficial to Barbados Light & the Company (BL&C) to provide electricity to over 280,000 people from diesel-powered generators. Two different Cylmate systems have been installed by BL&P at their power station in Spring Garden to track the performance of engines and guarantee a maximum level of reliability. The system has provided fresh insights into the performance of engines by recognizing engine conditions that can facilitate worn out cylinder liner which could result in an expensive engine failure.

Diesel engines will continue to be a reliable power source many years from now whether at sea or on the land. However, they will continue to encounter serious regulatory and economic performance challenges. Innovations such as combustion pressure control and monitoring will be a very crucial tool to ensure that these standards are met.

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Analysis Of Post Penguin Backlink Abilities https://www.helios7.com/analysis-of-post-penguin-backlink-abilities/ Tue, 03 Mar 2020 19:26:00 +0000 https://www.helios7.com/?p=7218

There is a need to always understand your links, more importantly, with Penguin and EMD updates. Nowadays, having several links won’t increase your ranking, that doesn’t work anymore. Following the Penguin update, Google has become smarter, and it can monitor link profiles as it has never done before. So, how can you rank? Well, the …

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There is a need to always understand your links, more importantly, with Penguin and EMD updates. Nowadays, having several links won’t increase your ranking, that doesn’t work anymore. Following the Penguin update, Google has become smarter, and it can monitor link profiles as it has never done before.

So, how can you rank? Well, the answer is simple. Link segmentation and classification still remain your best bet in understanding what makes a site rank.

Lots of websites were affected when the Penguin update came out. The websites affected the most were those whose backlink profiles looked falsified. Several SEO practitioners behind some of these websites were using cheap means to build links (such as building links in low-quality sites, using blackhat tools, and so on). For those people, rather than focus on link quality, they focused on link quality.

To create a level playing field for websites, Google made a Penguin update to place unnatural link builders in check.

Undoubtedly, Google is centered on providing the best search engine results. To achieve that, they are removing sites with low-quality links. These links are not usually earned through their website’s value, but alternative means such as incentives and money.

To have a slice in the market and get your links in the place it ought to be, you need to understand how Google sees links. Mind you, this is not an easy thing to achieve, and there are lots of things to consider in the ranking equation. This is where cognitiveSEO comes into play. With this backlink checking tool, you can understand your link profile.

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CognitiveSEO has some interesting features added to the backlink analysis section. The tool is easy to use, with a user-friendly interface. It is suitable for both basic and professional webmasters. The tool can help you understand what is happening with their backlinks.

There is more to CognitiveSEO. Although it does a great job of finding unnatural links and patterns, you can even monitor live links and compare it with that of your competitors. The tool also comes with a handy feature that sends you weekly emails with links that you and your competitors have acquired in the past week.

Overall, CognitiveSEO is a great tool. It is easy to see why several webmasters use it over the years. With constant updates, CognitiveSEO continues to improve their toolset and create an enabling environment for people to track their backlink profile easily.

 

How To Reinclude Your Content In Google In Record Time

For a while now, there has been lots of press around the complications of SEO. There have been lots of mentions around the bad neighborhood SEO issue. In most of these scenarios, we can identify the negative shady SEOs that are behind these links on purpose. However, there are specific scenarios when you work for a SaaS and the outcome is low-quality links that put your website at risk.

Nevertheless, they are ways to clean up spammy contents as well as links and, at the same time, reinclude your contents in Google’s search results.

 

Finding a problem

A quick SEO rank checking routine can show you keywords that are not ranking anymore. Logging into Google Webmaster Tools can show you the entire problem, and with just a few clicks, you can see if your website is still in SERP or not. What’s more, you can tell if your entire site is missing from the search result.

Most of the traffic of most websites comes from Google’s organic search, and the loss of such numbers can be harmful to any business.

Despite the problem, there are smart tools that can help you solve such problems. One of such tools is Webmaster Tools. They can help you find the problem even when you are locked out. 

A case in point, we found out that our homepage has accidentally been removed from the search index thanks to Webmaster Tools. Our problem started when we used a plugin to do a cleaning job on chrome. We came across some bad neighborhood SEO issues. It turns out that this bad neighborhood had been created by one of our clients.

The plugin had worked exceptionally well before when we tried to use it, but the last time it removed the homepage of our website from search results.

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Correcting The Problem

Once you identify the problem, the next step is to start fixing it. The following steps will help you reinclude your content on Google.

Step one

Reinclude your content in search. According to Google, this usually takes around 3-5 business days.

 

Faced With Bad Credit Scores? Here’s What You Do

Some consumers are faced with the reality of poor credit scores, and as such, they find it difficult to get any loans or credit cards or any other thing that needs a good credit card score. However, there is hope for those with bad credit scores.

The new changes that will be enacted will see three credit reporting companies stop utilizing records that shed a bad light on credit scores such as civil judgments and tax liens.

What that means is that if you are taken to court by an individual or group of people for failing to pay what you owe them, this record won’t appear on your credit report. Another record that won’t show up is if a government or an institution has placed a lien on your assets.

With that said, most Americans don’t possess a damming credit past. Nevertheless, the new rules could help people with a worrying past. The Federal Trade Commission says aroma 20 percent of consumers have grave mistakes in their credit reports. So, even if you are making prompt payments, there could still be false information damaging your credit history.

The new rules will put an end to those mistakes, most especially in regards to civil judgments and liens. Experian, Equifax, and TransUnion are three reporting companies that won’t use those records for evaluating credit scores. However, these reporting companies will use those records when checking your credit if they match your name, address, and birth date/Social Security to any of the records.

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Under the new rules, the Fair Isaac Corp estimates that around 50% of tax lien public record data will be invalid. The Fair Isaac Corp adjusts credit histories into a FICO score for various individuals. The FICO says bankruptcy records will still be used going forward. They also insist that the new rules will not hold so much weight and make a huge difference in credit score.

Over time, lots of consumer advocates have expressed their concerns about the unfair treatment of Americans when it comes to credit reports. Errors in reports have a cascading effect on consumers, and these often lead to state attorneys challenging errors in credit reports.

Errors often occur because computers usually attach wrong information to a different name. This usually occurs when two or more people have the same similar names.

Lots of critics insist that the credit system is flawed, and it is not an accurate measure of whether or not an entity should do business with an individual.

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9 Things you Need to Know with Amazon Affiliate Marketing https://www.helios7.com/9-things-you-need-to-know-with-amazon-affiliate-marketing/ Fri, 22 Nov 2019 18:56:12 +0000 https://www.helios7.com/?p=7052

In this article we will provide the rundown of what anyone approaching Amazon Affiliate Marketing should know if they intend on making money using this platform.     It’s always exciting when a new idea pops into your head and you know this will be a new revenue stream for you.  Many people are turning …

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In this article we will provide the rundown of what anyone approaching Amazon Affiliate Marketing should know if they intend on making money using this platform.

 

Amazon Affiliate Mktg -How to

 

It’s always exciting when a new idea pops into your head and you know this will be a new revenue stream for you.  Many people are turning in this direction for this very reason! If you are savvy enough to link great products that your niche audience wants to your website or blog, you have the foundation for some level of success with this program.  The main question is, how do you get started?  Once you’ve begun, what do you do next?  How do you make your commissions keep rolling in week after week so that you feel all of this effort was truly worth it?  Well don’t you worry, Let’s jump right in!

 

  1. Create Your Site or Blog

There are many options out there to get you started.  We are far from the days where you need to have a strong understanding of the complex digital coding world.  You can choose between the many preprogrammed site options to provide you a template to set your stage.  Some options available are, WIX, Weebly or WordPress, just to name a few.  Then you can get it registered inexpensively through a site like GoDaddy.com for instance.

You will also want to decide on a name for your site.  You may want this to be related to the type of customer you hope to attract.  For Example, BestCalifornianWines.com or SuperFunkySocks.com. You could also want to create something more vague to intrigue your potential customer.  Keep in mind the more random the name, the higher the chance that you will have to exert more effort to get that name in the minds of your consumer.  This may require an in depth knowledge of Search Engine Optimization and if you are not versed in this you may want the advice of a professional.  Not to say it can’t be done, many have been very successful creating a catchy word that became a mainstay, there’s just a good chance that it won’t.  This may leave you putting forth great effort for little to no return.  Include key words in the name of your site so when someone is using a search engine for what they want, those words are also in the name of your site.  Clever names will not create this ease of search success.

  1. Create Your Amazon Affiliate Account

Thankfully, this will be your easiest step in the process.  Simply Click Here and you can get this fired up at no cost.  Keep in mind, Amazon wants to sell more!  And if you can help them do that, you will be rewarded.  There will be a minor verification process on behalf of Amazon to be sure you are legitimate, but this generally will not take more than a day or two.   Amazon even provides some great tools and resources to assist you in the process.  Once verified, you will be granted an 18 month window to sell something.  If you are unsuccessful, you will be required to make some alterations to your site prior to be reauthorized to sell once again.  But, let’s be honest, if you have not sold anything, what’s even the point of all this?

 

Amazon Affiliate Mktg - Home Page

 

 

  1. Building Links for Products to Your Site or Blog

Now that you have your site or blog up and running, you’ll need to begin to build links that direct your customers to Amazon in order to purchase the goods you wish to sell.  Again, Amazon is very helpful here as well.  They offer links in the form of banners, site stripes and multiple forms of direct product links.  These you can plug directly to your site.

Below is a quick, How-To for this process with Amazon:

  1. Choose either, “Quick Links: Search for Product” or “Browse for Product”
    1. “Quick Links” Search for Product” allows you to search for a specific product keyword
    2. “Browse for Product” allows you to search for products through categories like electronics, games, books, etc.
  2. After you find your product, click the “Get Link” button
  3. You can then customize this link by choosing an ad with ‘text and image,’ ‘image only,’ ‘text only’ or a ‘widget’
  4. Depending on your final choice, you may customize the title color, image size or customize the background color
  5. Always preview before adding to your site to be sure it meets your standards
  6. Now, just copy and paste the link to your site

 

Amazon Affiliate Mktg - Link Building

 

  1. Launching your New Site or Blog

You will find a plethora of advice columns on the topic of website design.  My feedback will be to keep it simple and to the point.  Step away for a moment and think about how little time you invest while visiting a website.  This will be the same for your customer. A clean and simple design that gets to the point will generally have the most success.  Have a friend visit, do they enjoy the flow of information and the formatting of your design?  How much time before they want to make a purchase or read further?

It will be helpful to also organize your site based on categories.  You can easily find examples of this if you go to any major retail site.  For instance, a website on chairs will have different categories set up with the different styles or functions of the various chairs they are trying to sell.  Hey, that’s not a bad new idea for a new affiliate marketing site!

  1. Attracting Customers

The best way to attract and keep visitors to your site will be to focus on a target audience.  I would recommend finding your audience prior to deciding what products you wish to promote.  If you can create a credible site that fits into a subculture or a movement (niche) then you will more easily attract your customer.  Many people are turning to social media for this.  I’m sure you’ve all experienced a friend on Instagram saying that, “Everyone has been asking me about product XYZ since I brought it up the other day, well swipe up or click here!”  If you want to hit a sports niche, it’s important that everything you do relates to that.  How are you going to provided everything your group needs through your site or blog?  This should be on your mind, always.

 

Amazon Affiliate Mktg - Attracting Visitors

 

 

You will also want to utilize some basic SEO skills to better position yourself for success.  Since this is a much larger subject, I won’t dive into this subject here, but basically speaking, if someone can’t find you through a basic web search, how can you expect to be able to sell anything to your target audience?  SEO efforts will make you become more relevant within your niche audience and promote your site.

  1. Promoting Your Site and Building Credibility

Promoting your site should be the most fun.  This is where you start to provide content to your audience to make them interested in your site or blog.  Online communities, YouTube, forums and social media will be great tools.  Building your credibility to show that you have a solid understanding of this product category and what you say matters, will be the biggest driving force behind your sales. Listing products on a blank webpage will look like some sort of fraudulent website out to scam the general public.  Since you know this to not be true, let’s build some credibility.  Fill your site with enough content to ensure people know that it is active.  Write in a tone that makes you look professional and that you know what you’re doing.

When you have a voice and the look, people will begin to listen and ultimately start clicking your links to the product you are presenting. This is how you make money, so it would be prudent to keep this in mind when creating any content.

Once you can present yourself as a credible site/ person/ business, I’d recommend plugging products into your conversation and reviewing or promoting them.  Talk about how fantastic it was when you first discovered a product, or how convenient it was when doing activity XYZ to have this product on hand.  Imagine yourself as an outdoorsman and you went on a several day trip.  Think about all the products you would need to have with you for a successful journey!  You’re out fishing, what made your experience better?  What products can solve problems?  You traveled to Europe, what products did you use on your flight or what products helped you navigate the international world more easily.  These are things people research every day, jump into the conversation and start recommending!

  1. Tracking Your Sales

Reports are important tools to assisting in your success. Thankfully, Amazon will provide you with a nice level of detail to show you where your money is coming from. There are active daily reports that you can review any time of day.  These will show you what links are working the best, the types of products your customer want the most, your traffic, revenue and, of course, earning.

Amazon Affiliate Mktg - Report Types

Once you know how you are making your money and what customers are shopping with you, it will become easier to increase earning.  This will help you drive your next move towards either enhancing the areas that are making you the most money or building up in the areas that are not so profitable.  Having this information at the ready is an invaluable resource and Amazon will provide these free of charge.

  1. Counting Your Commission

There are several ways to get paid through the Amazon Affiliate Program.  They are broken into categories.  I would recommend skimming through them to see what suites you best.  They are also broken into two different pay styles.  There are ‘fixed standard program fees’ or a percentage of the sale and ‘bounty rates’ or a flat dollar amount per transaction.  The various categories of fixed percentages range from 1% to 10% and the bounties from $.50 to $15 per transaction.

Amazon Affiliate Mktg - Money Computer

Finding the right mix of products will help you to better define your rate of return on your investment.  After you determine what areas you intend to focus on, find the products that best fit that category.  You will want to determine how many units will need to be sold in order for you to be happy with the result.  Is that number realistic?  Do you need to sell 100 units or 100,000 units?  This is another piece of the puzzle that you will want to have worked through.

Selecting the right products is a very important aspect of this process.  You should look out for products that have a healthy amount of reviews for that category and a 4-5 star rating.  If you are directing your customer to low ranked goods, you will begin to lose credibility and ultimately not make any money.

  1. Making More Amazon Affiliate Sites to Enhance Your Earnings

Now that you have the feel for creating, promoting and earning, it’s time to repeat.  Creating more sites in other niche markets will position you for much greater success with Amazon Affiliate Marketing overall.  You can jump into any product category you’d like.  It’s ok if you are currently unfamiliar with that product category.  Some people have turned to friends or family for guidance or just performed the necessary research.  Some people have even turned to their children!  There are famous children out there on YouTube, Snapchat, Instagram and Twitter giving actual product reviews.  They are pretty awesome; you should check them out!  And guess what?  Some have even learned how to turn that into affiliate marketing.  I mean, wouldn’t you if you had 100,000+ followers?

Now that you have this entry level knowledge, it’s time to get going.  As always, we’re here to help if you have any questions or want to bounce ideas around.

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How to Hire Best SEO Consultants https://www.helios7.com/seo-consultants/ Fri, 02 Feb 2018 13:14:41 +0000 http://www.helios7.com/?p=2793

Article by: Seohawk – Top-Rated SEO Consultants 2019 in India (Get Free SEO Analysis Report) The services of the SEO consultant are more important than ever. If you have an online business/website then you must understand that Search engine optimization is an important area which should never be neglected. Top Seo Consultants Guide 2019   …

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Article by: Seohawk – Top-Rated SEO Consultants 2019 in India

The services of the SEO consultant are more important than ever. If you have an online business/website then you must understand that Search engine optimization is an important area which should never be neglected.

Top Seo Consultants Guide 2019

 

Intro: Search Engine Optimization (SEO)

Search engine optimization or SEO encompasses all activities aimed at improving a website (interior and exterior) search engine ranking positions and user experience which will help to increase your traffic, conversions, and position in major search engines.

It is also a great way to increase the quality of a website by making it more error-free, accessible, faster and easier to navigate for the user.

Importance of Hiring Best Consultants for Seo?

In the competitive market in which we live today, hiring an expert SEO consultant is necessary. Search engines serve billions of users who search daily on popular search engines to help and locate services, products and news. If you have a website, a blog or an online store, an effective search engine optimization strategy will help search engine users to access your website easily. This will help your website to generate increased traffic, sales and ROI.

Importance of Seo for Small Businesses

Search Engine users mostly click on websites on top page 1 of Google/Bing search results. Some users go beyond 2-3 or higher search results if they are not able to locate what they were searching on top page 1.

Search Engine Optimization in 2019 is not only about making your website more search engine friendly, but also to improve user experience. On-Page and Off-page seo activities help to identify key issues which might be hampering your rankings on search results.

There it is important to hire an expert seo consultant rather than a low-cost seo solution if you are serious about generating quality traffic and sales through your website.

An Introduction to Seo

When you search on Google (or any search engine) the order in which the results results are displayed is decided entirely by the complex search engine algorithms. These algorithms take into account some factors in deciding which website or blog should be displayed first, second, etc.

Two Essential Elements of SEO 

As mentioned above, SEO is not a static process, but rather a framework of rules and processes. For simplicity, the SEO can be divided into two main stages:

A) On-Site SEO

It covers all the adjustments that must be made on a website to increase their visibility in search engines. Your SEO consultant should review and optimize the following factors:

  • Titles
  • Meta Descriptions
  • External Links
  • Internal links
  • Structure of texts
  • Optimizing images
  • The speed of page etc.
  • SEO off-site
B) Off-Site SEO

Off-Site Seo focuses on overall popularity of your website/webpages on the web. If your website is shared multiple times on Facebook, Twitter or pinterest, it helps to improve your rankings and visibility on search results. Search engines are hungry bots looking for popular content which is then shown on top search results of Google, Bing or any other search engine.

inbound links are an important element of off-page SEO. However, this does not mean you can go to ANY FREELANCE websites and START orderING 100,1000 or 10,000 backlinks in the hope that it will help your website to rank higher on search engines.

One of the factors that determine the position of a website in the ranking of results is the number of inbound links. That is, the more links to websites and blogs reputable get better. In this post we talk more extensively on the subject:

Off-Site SEO: The Basic rules of Link building

What can you do to get more links?

Surely if you are looking on the Internet, this phrase will get hundreds of different answers. In our opinion, you must forget some of the link building and focus on creating more and better content for your website.

Good content will get you links naturally while granting you a good ranking. This is the key to your website to be a success. However much you want to optimize your site if your content is not good, your SEO strategy will fail.

Hiring an experienced Seo consultant is a must for any enterprise of small business online

To sum up, the SEO will help search engines to understand what your page and classify it in a higher position. In this type of strategy, it is important to have a professional who can implement appropriate measures to gain more traffic to your website, more customers, more sales and ultimately, to meet your business goals techniques.

Important Questions to Ask before Hiring an Seo Consultant

If your Web site is not ranking near top search results of popular search engines for your brand or products/services, then your potential customers might not be able to locate your services. Better visibility in search engines is critical to increasing traffic and visits to your site, which can lead to better brand visibility and an increase in website traffic/sales.

if you lack the time and technical knowledge to improve your website’s search engine positions then hiring a consultant for seo is the best thing to do.

Helios7.com give you the ten essential questions you should ask before hiring a search engine optimization consultant:

1. Can you give me a list of current and past clients?

A reputable SEO must be willing to share you a list of your customers and contact information of these customers. These references can help you see how effective the seo company/consultant is before you decide to hire them. Genuine Seo Consultants will show you proof of their authenticity.

2. How will you improve my search engine rankings?


Steer clear of SEO consultants
who do not openly share their methods. They must explain the strategies used to improve your ranking, as well as an estimate of how soon meet the goals of SEO campaigns.

Make sure the candidate ‘s proposals include a general review of your site to address problem areas, such as broken links and error pages. Consultants must also provide on-page/or on-site optimization to make sure that your site is search engine friendly. This involves improving your URLs, link structure, selecting right page titles, headings and descriptions.

3. Do you adhere to the guidelines for webmasters of each search engine?

You should look for a consultant who knows these tools, such as good practices which are followed in Google webmaster guidelines (Read Here).

Bing and Yahoo have also published their practices, so the consultant should know them.

4. Can you guarantee that my site will have the number one ranking?

If the candidate says yes, you must be careful. “You must never select any Seo Company or Consultant who offers you guaranteed Page 1 Rankings” as per Seo Agency Seohawk.

5. Do you have any experience in improving local search results?

Ranking near the top results of a search engine is essentially important for local businesses who are serious about attracting local customers. Google also displays Local business search results above organic results when searching for local services such as ‘plumbers, lawyers, dentists’ etc.

If your business is locally based, then you must hire an SEO Consultant having expertise in Local Business Seo. 

6. Will You share the On-Site/On-Page changes being made?

The search engine optimization probably requires several changes in the coding of the page. It is important to know exactly what sort of changes will be implemented by the search engine consultant. These changes should be communicated back to the client prior to their implementation.

7. How will you measure the success of your SEO campaigns?

To evaluate the success of efforts in SEO, you should monitor your site traffic and where it comes from. The consultants should have experience in Google Analytics to monitor improvements in the rankings of your site, the number of links you provide traffic and the type of keywords that users use to reach your site.

8. How do we communicate and how often?

Communication styles and customer service SEO consultants are highly variable. You need to find someone who meets your needs. Ask the candidate if you prefer to speak in person, by phone, Skype, email or text messages.

9. What are your rates and payment terms?

You need to know how much they will charge if you pay by the hour or project. The most common is the costing per project, which varies depending on size and complexity.

10. What happens when we separate?

When your contract expires, you must maintain ownership of all content optimized for which you paid the consultant. So must ensure that the contract provides those terms and conditions.

10. Do you offer Chat/Email Support as per UK, US, or Canada Timings?

Search engine optimization does not require your consultant to be locally based. Hiring an expert consultant is more important than hiring a local consultant. When you decide to buy a product, you always want to buy best product. Similarly, when you are planning to hire an expert, you need to hire an expert regardless of his/her location.

However, it is important to ensure that your Company/consultant offers you Phone/Chat/Email support as per your local timings. This will help to communicate better and will speed up the optimization process.

SEO Company – SeoHawk offers Support as per US, UK, Canada and Australia Timings. Even if you are located in any other region, we appoint our Manager to communicate and discuss as per your preferred time-zone you are in.

It is important to understand that SEO and Pay Per Click (PPC) are separate areas of SEO. If your website is ranking near the top organic results of Google you are not supposed to pay for each click you will receive on your listing. On the other hand, PPC (Pay Per click) allows you to advertise your website/business on top Page 1 of Google for almost any keyword instantly. However, you will have to pay for every single click which you receive. Sometimes click-rate can be $1 to $500/click or even higher depending upon keywords and targeted regions.

 

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How to Avoid Job Scams Online ? https://www.helios7.com/avoid-job-scams/ Wed, 25 Oct 2017 10:02:47 +0000 http://www.helios7.com/?p=2538

There are plenty of people who wish to earn extra while doing work in summer holidays. There are those who wish to work while they are studying. A Job Offer starting from Rs.15000 or $300 seems lucrative for such job-seekers. With the increase in Job-Seeking aspirants, there are massive scam sites which are offering unrealistic …

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There are plenty of people who wish to earn extra while doing work in summer holidays. There are those who wish to work while they are studying. A Job Offer starting from Rs.15000 or $300 seems lucrative for such job-seekers.

With the increase in Job-Seeking aspirants, there are massive scam sites which are offering unrealistic salary packages with promotion benefits just to lure such vulnerable job seekers.

Once you upload your resume to popular Job Sites, you will immediately start receiving calls and emails with text that “Your Resume has been shortlisted” asking you to call on a particular number. Most of the advertisers have full access to user data which is uploaded on these websites. This is why it is important to filter and avoid those job sites which seems to be offering unrealistic jobs in India,Abroad, USA, Canada, Gulf and various other countries.

These Job Scammers will also show you job openings with a high package which is usually given to someone who has 5-10 years of experience in the same field. There are innumerable job scams going all across the globe and these scammers prey on victims who are simple job seekers. When shown promise of lucrative jobs, these gullible job seekers sometimes end up shelling out thousands or even lakhs of rupees.

In India, job scam victims have been known to pay from few hundred to up to 30-40 Lakhs (Approx 80000-100,000 USD) to these scammers. Most of the consumer complaint websites are full of such scams websites where unemployed youths are exploited by setting up dodgy sites. These Fake Job sites use names similar to popular websites such as “YourMonsterJobs” etc. They will always include a popular name in their domain as well to trap gullible job seekers.

How to Avoid being trapped into Job Scam Online?

1) When you upload your resume on any popular job sites, always make sure that your resume is going to be viewed by Companies as well as Scamsters. The database is open to everyone who has a premium account on that job site. Not every Job Offer which you receive is going to be a genuine one.

What are some of the Signs of Job Scam

2) If you receive the job offer which asks you to deposit Rs.200-500, Rs.1000 or higher you should run away. Just Say NO to even depositing a single penny.

3) Fake Job sites are easy to detect. These job sites are created overnight with the prime objective of fooling job seekers.

You can do a simple task to identify Fake Job Sites. You can check WHOIS details of the Fake Job Site or any other Fake website.

  1. Go to Website
  2. https://www.whois.com/whois/
  3. Enter Domain/Url of the fake/suspicious site and click “search” button.
  4. Once you click search, you will get all the details such as domain registrant, address, phone and the most important part of this detail is the Registration Date. Most of the well-known job sites are at least ten years old. These fake sites are created overnight, and their registration date will tell you information that this is a new website and not some well-established website. There are chances that this WHOIS information is kept hidden which must also raise suspicion. If you find that website is offering job offers in India while it’s registrant address is from Nigeria, it is a signal that website is fake. Fake Job site can put Fake Address, but they can never Fake their registration date. Most of the fake sites are brand new websites which are mostly 6 months – 12 months old.
  5. Most of the Fake Job Email Offers are sent through Shady Email Servers which are blacklisted. Emails sent from these email servers will land up in your SPAM folder and not your INBOX.

Indian Illegal Call Centre Documentary

https://www.youtube.com/watch?v=Xva3jJq4wSs

5) The Structure of the job email would be unprofessional, and you can notice multiple grammatical mistakes.

6) Sometimes you are invited to visit their Shady Offices where you are asked to deposit Rs.100-Rs.200. You must never pay any amount to anyone when you are seeking the job.

“A Genuine Job Consultant will get a percentage of amount directly from the Company for whom he/she is recruiting. You are not supposed to pay even one single penny to these job consultants.”

7) When you get some job offer from abroad, you should be extra careful, and you must always directly contact the company to verify the authenticity of the job offer being displayed on website XYZ.

8) Websites which are offering you instant cash for just a few hours of unrelated/suspicious work are luring you into a trap which will leave a hole in your pocket.

You have to be extra careful while searching for a job especially if you are seeking job abroad. You must make sure that you do not end up burning a hole in your pocket in the name of Job Search.

Social Trade Website Scammed 6 Lakh People of Rs 3700 crore (3.7 Billion USD) for Facebook Likes

Article by: Employment-Newspaper.com

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How to Select Top 10 Seo Companies in Delhi Ncr ? https://www.helios7.com/top-10-seo-companies-delhi-ncr/ Fri, 29 Sep 2017 20:12:13 +0000 http://www.helios7.com/?p=2196

When it comes to choosing a reputed company or agency to manage the natural positioning (SEO) of your company, there is a correct and an incorrect way in the hiring process.   At Helios7.com, we offer a small guide of which are the main aspects that you must take into account when choosing the services …

The post How to Select Top 10 Seo Companies in Delhi Ncr ? first appeared on Helios7.com.

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When it comes to choosing a reputed company or agency to manage the natural positioning (SEO) of your company, there is a correct and an incorrect way in the hiring process.

5.01
Address
5th floor, Green Boulevard, Sector-82, Noida 201309, India
Phone

 

At Helios7.com, we offer a small guide of which are the main aspects that you must take into account when choosing the services of an SEO company to optimize your web site. Whether you are based in Delhi, NCR or Gurgaon, choosing right seo company is vital for your business.

Top SEO Services Companies in Delhi NCR are as below

  1. SeoHawk – SEOHawk.com offers top SEO services to clients worldwide.
  2. BSolutions Technologies – BSolutions provide complete IT Solutions combined with Website Design Services and Branding Solutions.
  3. Buzzdigital.in – BuzzDigital.in offers complete Digital Marketing solutions combined with Seo Services, SMM services , PPC Services and many more services to leverage best benefits out of Digital Marketing.

Get your FREE Website SEO Report by Visiting Seohawk.com 

If SEO is important to your business, choosing the company you are going to hire to develop your SEO strategy is going to be crucial in getting results or not.

There are different mistakes that companies make when it comes to selecting the agency or company that develops their SEO.

Mistake 1: Use Google as a filter

The simplistic thinking that a good SEO company is good or bad according to its position in Google. Example: If I’m looking for the best SEO company in Delhi, I just have to ask Google “Best SEO in India or Top 10 Seo Companies in Delhi, ” and surely the number one company will show up at the top. But, unfortunately, this is not real. Most good companies do not need to be classified in this ranking.

They have so much workload and are so incredibly busy; they do not optimize their own website to get new customers. This is the True Fact of Seo Industry.

Many of the companies that are ranked in Google with “the best SEO more city name or the best SEO plus a region,” are not the best. They are, in fact, the agencies that simply do not have any work and are concentrating all their energy on being the best positioned to try to get new clients, therefore, that a Digital Marketing company that of real examples of positioning their clients, is the best agency choice.

Mistake 2: Relying on the “best” lists

Many people will look for “best SEO” or “best SEO consultants”. This is also a mistake. Do not rely on those types of lists. In most of them, most of the lists are paid advertisements

Mistake 3: There are no “secrets.”

Error number three is to believe that there is some secret that only some agencies know. If you ask, “How do you do SEO?” And they respond: “Sorry, I can not say it, it’s a secret agency.” This is a very, very bad signal. Most of the reputed digital marketing agencies are completely transparent with their actions and strategies.

Recommendations to choose a good SEO company:

1- Make a list of objectives, such as: I want to do SEO because I want to reach many people interested in my product and that is why I need the traffic of these specific groups. We are trying to increase revenue and drive new sales and SEO is a good channel. We try to increase the leads, inscriptions to our web.

2- Select the agency or company based on these objectives. Meet with those responsible and ask: What process are you going to use to achieve our goals and why do you use these particular processes? What metrics do you report to get results? What do they need to give them? What results do they commit to? What reaction process does the agency have when things do not work out?

3- Step 3. Price and structure of the contract. Good SEO agencies or companies have a month-to-month contract structure and have a certain period stipulated to meet objectives. The best, make a down payment and then a certain monthly fee. At An interactive, digital marketing agency Madrid, we follow this process to 100%, you will pay under goals surpassed.

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41 Questions to Ask When Hiring a Web Design Company https://www.helios7.com/questions-to-ask-when-hiring-web-design-company/ Fri, 22 Sep 2017 11:14:21 +0000 http://www.helios7.com/?p=2101

A Web page has become the commercial base for the sale of products and services for any business. Your website is the center of your business which reflects your business services and products to online visitors. That is why for many people creating a website is one of the first steps in creating a new …

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A Web page has become the commercial base for the sale of products and services for any business. Your website is the center of your business which reflects your business services and products to online visitors.

That is why for many people creating a website is one of the first steps in creating a new business. Maybe you’re at that point now? In that case, it’s a magic moment

But getting a new website is not that simple. Hiring a right web design company is a tedious and important task. There are multiple Web design companies almost in every corner, and they all look the same! And speak in a technical language or jargon you do not understand! SEO, Adwords, CMS, WordPress, SEM, Analytics …

What madness! How to understand them? How do you know what you need? How do you compare offers? How to recognize the best option for your project? How to negotiate with them?

Business owners have a lot of doubts in the head and above all the fear of making a bad choice which will make you lose time and a lot of money when it comes to choosing right web design agency.

That’s why we bring you this article which will help you address all these issues.

At Helios7.com, our commitment to you during this guide is to offer impartial help and assistance during the difficult process of choosing the best web designer or agency for your website.

(Article Source) – BSolutions Technologies  – Software Development, Web Design and Digital Marketing Services

You will need to learn some basic facts, very simple and you will understand, what to ask and demand from the Web design company before hiring them. This will allow you to evaluate your answers and make a wise decision about which is the right Company to work with and whom to avoid.

The ultimate goal is to choose a design company with the complete assurance that it will deliver an optimal web solution that covers every requirement of your business on the Internet.

41 Questions to Ask When Hiring a Web Design Agency

Q.1 Have you done other similar web projects? Can I see examples?

A good starting point for evaluating a web design company is to see that other web projects similar to the one you have in mind they have developed.

Any reliable company will have no problem in showing its client list and giving complete information of the Web projects made to each one of them. Let all your alarms jump if they say “It’s the Top-Secret and their clients are Aliens who do not wish to share anything with humans on earth” :).

But a Web is not just about delivering a nice design. Ask about the service and experience you will get when working with them.

You can ask for testimonials or references to know the level of satisfaction of their existing/previous customers. In this sense, many web design companies offer testimonials directly on their website, which is surely a good sign! But in other cases, you may have to ask for referrals directly.

Q.2 Can I meet, speak or chat with the team that will develop my web project?

This question will reveal at the moment if the Web design company has a team of experts for your project or, on the contrary, subcontract them to other outsourcing agencies which will become a headache for you. Run away in that case without looking back!

It is important to know the team of the company, the experience and the scope of each of them in your Web project.

Q.3 Are you going to outsource any part or phase of the web project?

Some Web design companies, especially the smaller ones, may need to subcontract and outsource certain phases of your Web project, especially if it has some special feature or need.

As long as it is only some specific phases and not most of the project, you can accept it with peace of mind.

But in such cases, in the same way, as with the Web design company, ask for examples of similar Web projects made and references of those subcontracted companies.

Q.4 How are we going to communicate and how often?

Each Web design company has a method of communicating with its customers: there are those who are communicative with the customer throughout the process of Web design and, on the contrary, there are those who prefer to only contact the client to show proposals or final deliveries.

Similarly, some Web designers prefer to have continuous face-to-face meetings, to address several topics at once. Others instead work perfectly having frequent conversations to deal with certain doubts or details by phone, Skype or Email.

Note: If your requirements are specific to just 10-25 Page Business website then you might not require frequent communication with the team.

Q.5 Will the design of my web page be responsive?

Currently, with more than 50% of online visitors will access your website using their mobile phone, and this number is increasing month by month. Therefore, it is an obligation for any company that their web page to be completely responsive and mobile-friendly.

Also, Google and other search engines give preference to websites which are responsive and mobile friendly. There is a speculation that non-responsive web pages re going to disappear little by little from their lists of results!

But what is a responsive/mobile friendly web page? It is one that perfectly adapts to any computer, tablet and mobile phone, maintaining at all times the good visibility, size, and navigation through it. That will make it easier for you to find yourself on the part of mobile users and much more likely to end up getting your data, query or purchase You should ask your web responsive yes or yes!

Q.6 Will you create wireframes designs (visual structures) before designing the Web?

The wireframes are the design of the visual structure of the Web, that is the visual representation of how different content will be distributed therein.

The design of wireframes is not the design of the Web nor its contents; is to define tables and zones where each block of information or element on the Web will end at the end.

Why is it so important? Because an experienced designer knows how crucial it is to take the time to design them conscientiously; placing a banner to buy, in one area or another of the Web, can finally influence the sales obtained much more than it may seem to you now.

Q.7 How many web design proposals will you send?

It is common for working with web designers to indicate certain limits, especially in the number of design proposals and change requests. But to achieve an optimum result, we believe that there should never be less than two design proposals and five change requests.

Anyway, if before the Web design wireframes have been designed, as we mentioned in the previous point, it is very probable that the first design proposed is your complete pleasure and only remains to define aspects much simpler as colors, typographies, and images.

It is clear that the result of the Web design must be perfectly and completely to your liking before starting the assembly of the Web, at any cost and without excuses.

Q.8 Will the design be consistent with my brand? Can I bring ideas?

If your company already has a brand image designed, you will surely want the Web to follow that image and be consistent, right? In that case, make sure the creative ability of the company to suit your case.

On the other hand, at the beginning of the project, any company will ask for much information about your philosophy, corporate identity, aesthetic criteria, etc. It will be a moment that will be very enriching because you will feel a true participant in the definition of the design.

Q.9 What if I did not like any of the proposed designs?

Usually, Web design companies offer a number of design proposals included in the budget. Then they charge a fixed amount for each additional design proposal that the client requests.

Note: You can ask for a FREE templates/preview of your website before they start working on it.

Q.10 What CMS manager will you use to create my web page?

A Content Management System (CMS ) manager is a Web platform from where you can update and make changes to the contents of your Web page in the future.

We strongly recommend to any company that requests that its Web page has this technology; all are benefits.

Of all the CMS available in the market, the most recommended by far is WordPress.

It is very important that you request the installation of a CMS to the Web designers; you will be completely autonomous in the management of your web page, and you will not depend on them every two by three.

Q.11 If you use WordPress will you use a predesigned Web design or will it be completely customized?

When a Web with a CMS like WordPress is designed, it can be through the template, called theme ( theme ), or as a complement and programming it from scratch.

The main difference between one system or another lies in the price; using a template (pre-developed design) is very economical while doing it from scratch makes the project more expensive.

The great advantage of designing a web from scratch is exclusivity; you will never find another web page that is the least of your own. While end up discovering an identical web page, yours does not “spring” …

So what can be the ideal solution? We believe that something intermediate: starts from a pre-designed theme but dedicates time and work by the Web designers to personalize it to your brand and create something unique ¡And Voila! You will achieve a virtually unique design at a very competitive price. Sounds good right?

Whatever your preference and economic possibility, it is important to know what you will pay and receive from the beginning. Without trap or cardboard.

Q. 12 Will I be able to see at all times how the Website is being designed and created?

Some Web design companies will be able to provide you with private access so that you can always see how the construction of your website is going.

That’s cool! Because it will allow you to detect any detail that has not been well understood, or that you do not like how it is finally before development progresses too much and is complex to change.

Therefore, try to have Web designers offer this possibility in all phases of the project accompanied by their agreement in which you make revisions and suggestions.

Q.13 Will the website be easy to use for any user? Will you test?

It is clear that you want your entire Web page to be easy to use for any user, or the vast majority; on the home page, in the product catalog, in the buying process. Let’s all go!

Every good Web designer must have a very hand in hand all the aspects that influence the usability and the user experience. You should not hesitate to give you solid answers and assurances regarding any questions you may have in this regard.

In the same way, it is very interesting that from the Web design company tests are performed to detect programming errors, incompatibility between browsers, form functionality, links, scripts and many other elements of the Web.

Q.14 Will the page be validated by W3C or another similar validation system?

A “validated” Web page means that its HTML and CSS structures and codes comply with all rules established by the World Wide Web Consortium (W3C), which defines what code is valid and which code is not.

Having a web page with validated code guarantees its correct visualization in any device and browser. But even more importantly, it will benefit the good positioning of your Web in Internet search engines. Google loves validated web pages!

Q.15 How will you work the positioning (SEO) of my Web in the search engines? Do you offer guarantees?

Making your website appear well positioned in search engines like Google, Bing or Yahoo should be key to your company when it comes to hiring a Web project because, otherwise, what would be the meaning of the Web project if no one is going to find?

A Web page appears well positioned in search engines depends on many SEO (factors Search Engine Optimization ): design and information structure ( wireframes ), content and keywords, internal and external links, and a long list of factors to take into account at all stages of the development of the website. Not in vain is considered the most demanding and complex part of Web development; the real test of fire for any Web design company.

The most important part of SEO is Web content. Will the company review all the texts and optimize them in SEO? It is crucial that it be so; the extra results obtained will make it well worth it.

You should make sure that the design firm has genuine SEO experts; It is not as easy to find as it may seem. Again ask for information, references, and guarantees.

Q.16 Do you have experience in positioning local businesses in proximity searches?

For local businesses or with a physical presence, the vast majority, appearing in the first results of local searches is still vital to attracting customers, is it your case?

If your web page is optimized for local SEO, it will always appear that a user, who is nearby, does a search related or relevant to your business, product or service that you offer.

So, if that is your case, make sure the web design company has local SEO experts; they should offer you examples of local web projects done along with information on achievements and references.

Q.17 Will you do market studies and my competition before designing the Web site?

As a business you want a Web that helps you sell more, right?

But, how to achieve an effective Web that sells? Of course, your comments and point of view as a customer is key, you know how to sell your product or services, but it is very necessary to expand the focus; we need objective data from the sector. It is crucial to do market research on the Internet.

On the other hand, you should also analyze the competition and see what is doing, not to copy, but to see what they believed was the best solution to attract customers. The ultimate goal is to gather as much information as possible to achieve a successful solution.

Q.18 Will you do A / B tests to define the most effective web design commercially?

It consists of creating two different versions of the same page, such as the main page. One of the versions has a design element while the second version has another element or some variant.

Both versions are tested on the Internet, and then the data obtained is checked to find out which version the user desired action was achieved by the user: click a button, subscribe to the newsletter, buy a product, etc.

In the same way, more A / B tests are applied to each element until the perfect Web design is achieved.

It is the ideal way to discover the design options that best convert visits to potential clients. But very few web design companies offer this practice because it is an expensive process. Therefore, for certain budgets can be a very interesting option to value.

Q.19 How are we going to achieve conversions on the Web? How will it help my business?

First of all, what is a conversion? It is the action that we want a user to do on your website: get in touch with you, sign up for your newsletter, download your catalog, make a purchase, etc.

It is important that, before contacting a Web design company, you must know exactly what real objectives and conversions you want to achieve through your Web, which will depend on your budget, the type of company as well as the products or services that you offer

And then you have to make sure that the Web designers understand what conversions you want to achieve, to offer you a reliable and proven strategy according to the website.

Q.20 Will my web page grow if my business grows? Will it have an additional cost?

Your goal as a business is to grow, but what happens when you want your Web to grow too ?, add new Web sections ?, write new news ?, increase the number of products?

If you have a content manager (CMS) as well developed WordPress should not have a problem; you should be able to do it yourself without any cost or need to contact the Web designers.

So what if you do not have CMS or your CMS has any limitation? Avoid surprises and ask the web design company directly.

Q.21 If I have CMS, will you teach me to use it and make the changes myself?

Content managers (CMS), like WordPress, are fantastic! They allow you to be able to make almost any change in the website by yourself, without having to pay a Web designer and zero cost. Sounds good right? But inevitably for this, you will have to devote some time and learn how to use it.

Learning to use a CMS yourself can be a tedious and desperate job, so ideally it would form the chosen Web design company; the authentic experts of your Web and who know in detail all their secrets and shortcuts.

Make sure the web design company includes this training, as well as a free support service for any questions you may have with the use of the CMS.

Q.22 Should I give you all the texts? Are you in charge of content-writers?

It is very common that the development of a Web page is delayed because the Web design team is waiting to receive the texts by the client. And it is that many clients underestimate the time it takes to create the effective texts for the Web.

It is highly recommended that you have all the texts prepared from the beginning.

But even if you think you’ll have time for it, will you be able to create effective texts that “sell”? Online marketing experts say that content is king; a successful Web can only be one that communicates effectively.

For most web projects, it is a very wise decision to hire the services of what we call a copy-writers ; Web writing experts, who can be writers, advertisers, public relations, etc.

Q.23 Regarding the photographs, should I deliver them? Or do you get them?

All Marketing reports indicate that using real company photographs is the best way to communicate with Web users and that better conversions are achieved.

But they must be quality images; made by photographers and with professional material. Take advantage of the meeting with the Web design company to ask for a quote; they will often work with photographers in the area and will be able to achieve good prices.

Other times, depending on the profile of your company, you may need to use image bank photographs. In that case, ask the Web designers if they can give you access to some bank of images, or you can get and propose the necessary photographs for your Web and the cost that would entail.

Q.24 Can I link my social networks to my website?

It seems obvious, right? Well, you can not imagine the problems that some Web designers see in it if they were not warned from the beginning …

Try to be a complete and even automated link: for example, that every time you publish news on the Web page automatically appears on the company Facebook or Twitter, or that from a simple button the user can share your Web or product on your Facebook, etc.

There are many possibilities and very interesting to link the website with social networks. And vice versa.

Q.25 Will you include an option to subscribe to my email list?

More than 59% of B2B advertisers have confirmed that Email is the most effective way to generate revenue.

The email List is Key to Marketing for Any Company, Right? Then you must have a system of the capture of emails from the first day of publication of your Web.

To do this, the Web design company should add create the account, if you do not already have it, and add simple and effective subscription forms for the users of your Web.

Q.26 What security measures will you take on my website so that it is not infected / hacked?

If the Web design company does not install all the security measures in your Web page, it will be a matter of time for it to become infected, pirated, and losing all the data that it contained. Let’s go!

Web designers should ensure that they install the latest security measures, which in the case of a CMS like WordPress are exclusive security plugins.

But eye, it is not enough to install security systems; the whole system should be kept up to date. Otherwise, an unincorporated security system can make your Web as vulnerable as if it did not have such a system.

Therefore, the Web design company must offer and guarantee a periodic plan to update all the systems available to your web page.

Q.27 Does the web domain service and web hosting are offered by the Web Design Company?

This question is of tremendous importance; will let you know the transparency of the Web design company.

If a company tells you that the web domain service and web hosting service is offered internally then run fast without looking back!

Why do we tell you? You see, the company will tell you that they do so to avoid “inconvenience” to the customer, but nothing annoying: It’s a 5-minute process!

But the worst thing is that you will be “tied” by the Web design company, and the day you want to change Web hosting company, or Web design company will be the beginning of all your problems.

Also, what would happen if the Web design company entered into payment defaults with its supplier ?, or cease its activity? Phew! Everything points to a dramatic final for you where you end up losing your Web domain, Web page, email accounts Email A mess goes!

Note: 99% of the web design agencies are not Web Hosting or Web Domain registrars.

Q.28 What domain and web hosting company do you recommend? Can you manage it in my name?

It is tremendously interesting to know the recommendations of the Web design company for your project; the fruit of his experience and knowing all the technical needs of your future Web.

But attention, you are asking for recommendations; at no time should you feel compelled by the Web design company to hire the Web hosting with a particular company. Suspect if this is the case!

Finally, it is a good detail to assess if the Web design company offers to perform all the steps to register the Web domain and hire the Web hosting. But look! Always doing it directly to your name and making the payments directly to your card or bank account. No intermediaries, please!

Q.29 Will you create a Google Analytics account and be able to access my web statistics autonomously?

Google Analytics is the best analytics system for your website. And also completely free forever, take now! You must make the most of it, yes or no! And from the first day, you launch your website.

But it can be a bit complicated to create an account in Analytics and install it on the Web. Nor anything of the other world.

But it is appreciated and appreciated that the Web design company offers this possibility for free; they have it very hand, in hand and it will not take them more than 15 minutes to complete the process.

Q.30 Will you configure an automatic system of daily backups of the Web and its databases?

That you decide to have a backup system that makes a daily copy of your entire Web page and databases is a fantastic and much-needed idea. Because if you delete something from your Web page without wanting to, or if you infect / pirate the Web page, you could recover the backup from the previous day in a few minutes. Sounds great, right?

Also, more and more web hosting companies offer a daily backup service for free and, although they are certain limitations, for most companies is enough.

But if you need more, or if the chosen hosting company does not offer this system, it should be the Web design company that offers you an effective and guaranteed solution. Because there is a lot at stake that this system works perfectly.

Q.31 Once the Web is launched, who will manage and maintain the Web programs?

Each time Web pages have more programs (software) such as content managers (CMS) type WordPress.

Not keeping this software updated on time, apart from being able to cause many security problems as mentioned above, can cause incompatibilities with the Web server, display problems in browsers and mobile phones, Google SEO penalties, etc.

Updating these programs requires certain technical knowledge, so it will be interesting to know what solutions the Web design company offers for it and what its cost from its inception. Some companies offer a particularly economic development cost and then inflate the periodic prices of this later maintenance. Pay attention and watch closely.

Q.32 Once the Website is published, will I receive support and support when I need it?

Almost in all probability, once the Web page has been published, you will still need, for a certain time, support from the Web design company to use the services that the Web offers, the CMS content manager, email accounts, changes in the Web or the hosting server, etc.

It is important to choose a Web design company that offers and includes a guaranteed, effective and generous after-sales service and technical support.

Otherwise, it is very possible that you end up needing to outsource this service with great frustration, loss of time and additional expenses on your part.

Q.33 Will I have full access keys to all Web services? CMS, Google, cPanel, FTP, etc.

Like a good relationship you have with the Web design company, you do not want to be tied to it, right?

Make sure you have all the complete access data to all the internal and external services that your Web page uses. From the content manager to Google Analytics statistics, the web server control panel and Email server, etc.

You will need to have all this information if you ever decide to change your Web design company or Web hosting company.

Even if you do not want to change companies, we recommend you to claim this information, yes or no, even if it is to be “caught” if the Web design company closes tomorrow.

Q.34 What if you disappear in the future?

Following the line of the previous questions, we already know that companies arise and disappear overnight, right? No matter whether you are an independent professional or a large company; this is no longer a guarantee of anything.

The Web design company should reassure you in this aspect by ensuring that all services related to your web page will be directly in your name and you will have all the keys to access them as a client: Web domain, Web hosting, CMS content manager, accounts Google, Paypal, etc.

And when the time comes make sure that the Web design company fulfills these promises, right!

Q.35 If at any point I would like to move the Web to another web hosting company, would you help me?

If you notice that your Web page has problems, slow loading or disconnects continuously, you will have to consider moving it to another web hosting company that guarantees better performance.

This transfer process does not require a lot of time, but some technical knowledge you probably do not have but the Web design company itself.

Faced with this hypothetical case, it is useful to know the predisposition of the Web design company to help you at that time.

Q.36 How much time will you need to develop the website?

Faced with this question you must get a solid and realistic response from the Web design company, based on everything discussed above.

The company must offer maximum commitment to meet the deadlines and development times, in writing, as well as what would happen in case of non-compliance.

Likewise, make sure you know exactly what is expected of you at all times in the process; what material you must deliver and what decisions you must make. To speed up the whole process, consider yourself obligated to meet all deadlines on your own.

Q.37 How much do you usually charge for designing a web page?

Typically, the Web design company needs to evaluate all the information in detail before you want to indicate an approximate price for your Web project. That’s fine; there are many technical details to study and comment internally to calculate the budget of your Web project.

However, it would be interesting to know what price moves in the design of Web pages and then to know what position your Web page occupies within that scale; will give you an orientation of the level of complexity that your project assumes to the company.

Q.38 What is the total price and terms of payment?

You need to know the total cost of the Web project with everything commented previously included, no surprises, of course!

Ask for a disaggregated budget to know what it costs each phase of the project or service that includes; will allow you to know from now what it will cost to renew certain services, if any, or to complain about any misunderstanding during development.

Make sure you are very clear about the terms of payment; every reputable Web design company will ask you to pay approximately half of the total cost in advance and the rest after the publication of the website. Of course, these conditions can be modified slightly to finish adapting to your economic possibilities.

But distrust and much of any company that is very flexible in this aspect or even that you request payment in advance; shows despair and its solidity as a company is more than questionable.

Q.39 Of all what is offered, what will be a single payment and what amount needs to be paid periodically on monthly, basis?

When you contract a Web page, there are services that have a fixed and unique cost, such as the development of the Web itself, but there are also services available on your website that need to be renewed and paid periodically, usually every year.

We talk about expenses such as the Web domain service, Web hosting, email list manager, certain extensions of your CMS manager, payment gateways, etc.

All these services have a periodic cost that can also vary from time to time, either by an increase of rates that your provider makes or because your web page grows and with it the needs of the services that it has.

Q.40 Will we make a web development contract?

You’d be surprised how many web design companies get “out of the loop” and do not make Web development contracts to their customers!

What good is it to have done all the above questions if all your demands and conditions are not written in a document? No problem and that can only lead to misunderstandings and frustration.

Either you start with a web design company that, transparently and looking after your interests, does not offer you from the outset to leave all your needs and conditions in writing for your complete peace of mind and guarantee to end up acquiring a web according to it all.

Q.41 What is your policy regarding the possibility of designing web pages for my competitors?

You must have a clear intention to do so because there is no clear or incorrect answer.

If the company has designed in the past a Web for a company in the same sector, it already has a great experience from which you will benefit; you will know what works and what does not. That is very good for you! True?

If they have worked for your competitors, then you can ask for a design better than your competitors rather the usual Phew! What a conflict of interest … Everything will depend on your priorities regarding your business strategy.

Conclusion

Let’s face it, there are many ” pirates “; self-proclaimed companies ” experts in Web design ” taking advantage of the great demand that this service currently has.

We are sure this Guide will help you select best web design company.

Not all web designers are the same, quite the opposite! So be well informed and ask lots of questions, all the ones that are written here and any other that happens to you, before making any decision.

All with one goal; have complete security and all the guarantees that your future web page will not only be “pretty,” but will be a profitable commercial investment for your business that will generate conversions: quality contacts, leads and, ultimately, more importantly, loyal customers.

We hope you find this guide extremely useful the next time you talk to a possible designer for your future Web project. Good luck with your project! (I.e.

 

You will need to learn some basic knowledge, very simple you will see, to know what to ask and demand the Web design company before hiring anything. This will allow you to evaluate your answers and make a wise decision about who is interesting to work with and who to avoid.

The ultimate goal is to choose a design company with the complete assurance that it will deliver an optimal web solution that covers every one of the needs of your business on the Internet.

 

 

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How to Choose a Good Web Design Company in 7 Easy Steps https://www.helios7.com/how-to-choose-good-web-design-company/ Fri, 22 Sep 2017 08:58:43 +0000 http://www.helios7.com/?p=2097

There are hundreds of agencies and companies offering web design services, so we must thoroughly investigate whether web agency you are planning to hire will meet your expectations or not. For example, if you are planning to add a lot of dynamic content on your website then you have to hire an Agency which will …

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There are hundreds of agencies and companies offering web design services, so we must thoroughly investigate whether web agency you are planning to hire will meet your expectations or not. For example, if you are planning to add a lot of dynamic content on your website then you have to hire an Agency which will provide you both creative and technical skills required for a dynamic site based on popular content management systems.

On the other hand, if your objective is to generate more and more clicks and queries then you can hire a web design agency having experience in digital marketing.

There are different types of websites, such as static HTML (brochure type), e-commerce (with a shopping cart), database, and website with its content management system. For example, if you are looking for a content management system such as Wordpress, Joomla or any other then your web design agency must be able to provide you design in your chosen CMS.

Following are 7 Simple Steps to Choose a Right Web Design Company,

Step 1 – Determine Your Goal

The 1st step is to be clear about what you want to accomplish with your website and internet marketing. You need to think about the purpose, goals and how you are going to measure success. Do you require a business website, e-commerce website (like Amazon) or a simple blog website? These are some of the crucial decisions you need to make.

Once you have set goals, you’ll be able to see if your select web design company fits your needs. You need to communicate your requirements to your design company.

1. Experience of Web Design Company:

Experience of your web design company will help you determine whether they will be able to deliver what is required or not. A brand new web design company might not be able to provide you same level of support or expertise required for your new business website. An experienced web design agency will provide you responsive design which will look evenly in every single browser and device, whereas a new design agency might overlook these critical factors. Also, your website has to be mobile friendly because 50% of the users browse internet using their mobile device.

Step 2 – Evaluate cost vs. quality

Selecting a web design company by cheapest quote is surely not the best way to go when hiring a web design agency. At the same time, a Company charging you exorbitant rates does not guarantee a premium looking web design

However, you must ask for the quote from all the web design companies, but select them on the basis of their quality and not costing.

Step 3 – Identify the solution to your problem

Every single business website has different requirements. It is important for you to identify your problem and work on the solution. Take, for example, if you want to set up an online shopping website, then you have to go with an e-commerce website. You have to list down all the features which you require beforehand. This will help your website development agency to provide the best quote.

Step 4: Communication

Your website design company must support you on email, and Chat (on request). Technical details related to website design cannot be communicated efficiently on the phone. Take, for example, if you want your website to look specifically like an existing competitor website then you have to provide them screenshots/URL of competitor websites.

Step 5: Content Updates and Monthly Maintenance

Once your website is designed, the story does not end there. There are continuous content/image and other updates which have to be carried out on a regular basis. You can ask for a package which will offer you monthly maintenance or updates.

Your web design agency must be able to communicate well especially on emails. Most of your content is going to be published online, and it is important for your web development firm to have a good understanding of your language whether English, Spanish, French or any other.

Step 6: Digital Marketing and Seo

Digital marketing has become an integral part of online marketing. SEO is now part of digital marketing. If you require digital marketing along with web design, then your agency should be able to provide you digital marketing services as well.

It is always better to hire company which has expertise in both web design as well as digital marketing for the best experience. When you hire two separate companies for these two essential tasks, it becomes difficult to ensure synchronization of your web development with digital marketing.

Step 7: Website Backup and Security

Website backups and security are an integral part of any web development process. If you plan to design an e-commerce website, then make sure that this service is part of your package. Most of the e-commerce websites require regular backups and security updates to ensure they are hack-free.

 

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