Selecting the right Google Places SEO Company is a critical decision that can have impact on online presence of your local business and local customer reach. As you embark on this journey, it’s essential to select right seo for Google my Business. This guide will help you make right decision while selecting right SEO Company for your Local Business.

SeoHawk.com is one of the best local business seo company experience of more than 15 Years and working with various clients in US, UK, Canada, and Australia.

Get a FREE Local Business SEO Audit by Visiting ⇒ SeoHawk.com

Google My business optimization

Google Local Maps optimization is important local SEO strategy. It will enhance your local business online visibility and attract local customers. With the majority of consumers relying on mobile devices for local searches, having a high visibility on Google Maps will help to ensure that your business is easily discoverable in the local area.

To optimize for Google Local Maps, you need to ensure that your local business information is correct and accurate on Google Listing.

Keywords play important role in Google Maps Optimization. You can incorporate location-specific keywords naturally into your business description and other GMB sections to align with local search queries. Also, encourage satisfied customers to leave positive reviews, as these helps to improve your Maps ranking.

How to Select Google places seo company

Define Your Goals and Objectives for Google My Business (GMB) Optimization:

Clearly outline your business objectives and what you aim to achieve through GMB optimization. Whether it’s increasing foot traffic, online traffic, generating more leads, or improving online visibility, having well-defined goals will guide your selection process.

Evaluate Local SEO for Expertise in Google My Places Optimization:

Look for a company with a proven track record in local SEO. Assess their experience in optimizing Google My Business profiles specifically. Request case studies or references to gauge their success in helping businesses improve their local search rankings.

Market Knowledge of local seo google my business

Choose a company familiar with the local market dynamics. They should understand the unique challenges and opportunities that come with targeting a specific geographic area. Localized knowledge will contribute to a more effective optimization strategy.

Technical Competence in Google my business optimization:

A competent Local SEO Company should be well-versed in the technical aspects of GMB optimization. This includes optimizing business information, managing customer reviews, and ensuring accurate NAP (Name, Address, Phone number) details across all online platforms.

Content Optimization Skills:

Content plays a crucial role in local SEO. Evaluate the company’s ability to create and optimize content for your GMB profile. This includes writing compelling business descriptions, selecting relevant categories, and incorporating local keywords naturally.

Reputation Management in Google local maps optimization

Managing and responding to customer reviews is a vital aspect of GMB optimization. A reputable Local SEO Company should have strategies in place for reputation management, ensuring that your business maintains a positive online image.

Mobile Optimization:

With the increasing use of mobile devices, local searches often happen on smartphones. Ensure that the chosen company prioritizes mobile optimization to enhance the user experience for potential customers searching for local businesses on their phones.

Transparent Reporting and Analytics:

A reliable Local SEO Company should provide transparent and regular reporting on the performance of your GMB profile. Metrics such as local search rankings, website traffic, and customer actions should be monitored and reported on consistently.

Communication and Collaboration:

Effective communication is crucial for a successful partnership. Choose a company that values collaboration and keeps you informed about the strategies being implemented. Regular updates and open communication channels foster a more productive relationship.

Budget Considerations:

While cost is a factor, prioritize value over the cheapest option. Evaluate the services offered in relation to the pricing. A well-executed GMB optimization strategy can yield substantial returns on investment, making it a worthwhile expenditure.

In conclusion, selecting a Local SEO Company for Google My Business optimization requires a thoughtful and thorough approach. By defining your goals, assessing technical competence, and considering factors like local market knowledge and reputation management, you can make an informed decision that contributes to the overall success of your business in the local online landscape.

The post How to Select Local Seo for Google My Business Optimization first appeared on Helios7.com.

A good optimized site for e-commerce is critical because it will make your ecommerce website stand out among other competitor websites and hence attract more customers. SEO is a vibrant area, and staying abreast of the current trends and practices is critical in remaining ahead in this field. This document will provide concrete steps to improve your online shopping website rankings using simple SEO steps.

Which is the Best Ecommerce Seo Company in India?

SeoHawk.com is one of the best seo companies in India with experience of more than 15 Years and working on various international projects. It is one of the most experienced Seo companies in India which has worked on several Woocommerce, Magento, Shopify and many more websites. They offer best affordable SEO plans starting from just $495/month.

What are SEO Ecommerce Strategies?

Following are some of the steps you need to take to ensure that your online store is optimized for best user experience in search engine experience.

1. Conduct Thorough Keyword Research:

Start on the SEO journey by coming up with suitable keywords that customers could use to search for items related to your website. Look for high traffic, low competitive keywords in Google Keyword Planner. Incorporate these keywords in optimizing your product descriptions, meta tags, as well as your URLs in order to improve your website’s visibility. You should also use specific keywords related to your online store and not just any keyword. The focus should be on Keywords which will bring Leads/Enquiry rather than just traffic alone.

Ahrefs offer free seo keyword tool using which you can find out which are some of the best keywords for your online store.

Whether you have a Shopify Store or Woocommerce store, it is important to select right keywords for your Shopify store seo.

2. Optimize Product Descriptions:Create distinct product descriptions that will describe the features and benefits of the product while using the right keywords.Search engines prefer more user-friendly rather than SEO focused content. It is advisable to make the content friendly and not overcrowd with keywords.
3.  Enhance Website Speed:Fast loading websites provides the best user experience while enhancing search engine experience.Optimize your site’s loading speed by compressing images, using browser caching, and reliable hosting. Identifying these areas, and making the necessary improvements can be done with the help of Google’s PageSpeed Insights.
4. Mobile Optimization is Non-Negotiable:With more people accessing the internet on mobile devices, it is important to ensure optimization of e-commerce website for mobile use. By providing responsive design, simple navigation, and quick loading speeds you will not only increase your sales but also your user experience.
5. Implement Secure and Accessible URLs:Create clear, informative, and easy-to-navigate URLs. It is also important to have a robots.txt file and an XML sitemap on the website to make it accessible to search engine crawlers.
6. Leverage High-Quality Backlinks:Construct a sturdy back-link platform by acquiring quality links from reputable sites that are relevant to your field. Team up with influencers, contribute in appropriate forums, and write guest blogs on authority sites. Here, quality over quantity. Social Media Marketing aspect of SEO specifically focuses on building not just quality backlinks but also right social media signals.
7. Prioritize User Experience (UX):Improving the user experience becomes a crucial factor in search engine rankings. Promote intuitive navigation, clear calls-to-action, and straight forward check out process. Positive user experience boosts ranking and also enhances conversion possibilities.
8. Invest in Local SEO:Local SEO is very important for brick and mortar e-commerce companies. Verify your Google My Business listing, ensure that all the provided information is accurate, and push for customer reviews. Improved local search visibility include citations from popular directories in the neighborhood. If you are serving customers in a particular City or Zipcode then make sure that your business is listed correctly in Local Business.
9. Implement Structured Data Markup:Improve your search results using rich snippets featuring structured data markup.For example, it may involve rating, price, and stock status.Rich snippets do not only enrich your listings making them look more appealing, but they can also increase click-through rates.
10. Regularly Update Content:Fresh and updated data is what search engines like. Keep your product pages, blog posts, or other relevant content updated on a regular basis so as to tell search engines that your website is active and important to users.
11. Monitor Analytics and Iterate:

Use tools, such as Google Analytics, to track your site’s progress. Keep a track of important details such as traffic, bounce rates, and conversion rates. Identify trends in data, and readjust your SEO tactics based on the analysis.

12. Social Media Integration:

The signals derived from social media do not directly affect the SEO, but in some way indirectly influence the SEO. Post your products on social network, generate conversations amongst the users, and construct a group of supporters around your trademark.

In totality, e-commerce SEO is a complex activity involving technical optimization, content creation, and enhancing user experience. Implementing the above strategies will help enhance the visibility of your website, generate more organic traffic, and in turn increase your online sales. Keep abreast with industry trends, constantly adjust to changes in algorithms, and fine tune your SEO strategy to maintain an edge in the cut throat e-commerce environment.

Always remember that Ecommerce Website SEO optimization in 2023 is more focused on improving User experience rather than stuffing keywords or building backlinks alone.

Visit www.seohawk.com to get a FREE website SEO report Now. Do Check out their 5 Star Ratings on Fiverr Below

The post Which is the best SEO Company in India for an Ecommerce Website? first appeared on Helios7.com.

In today’s fast-paced and digitally-driven business world, establishing a strong online presence is imperative for success. For law firms, this is no exception. Search Engine Optimization (SEO) plays a pivotal role in helping law firms thrive in the highly competitive legal industry. In this article, we’ll explore the significance of SEO for law firms, highlighting how it can enhance visibility, attract potential clients, and ultimately contribute to business growth. SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are powerful digital marketing strategies that, when combined effectively, can significantly enhance a law firm’s online visibility, lead generation, and overall marketing success.

SEO doesn’t just increase visibility; it also attracts a highly targeted audience. By focusing on keywords and phrases relevant to your law firm’s specialization, you can attract potential clients who are actively seeking legal assistance.

This targeted traffic is more likely to convert into leads and, ultimately, clients, making SEO a cost-effective marketing strategy.

The legal industry is highly competitive, with numerous law firms vying for the same clients. SEO can give your firm a significant edge by allowing you to stand out from the crowd. When your website appears at the top of search results, it positions your firm as a market leader, increasing the likelihood of potential clients choosing your services over competitors.

How Does SEO and PPC Work Together for a Law Firm?

1. Comprehensive Search Engine Presence: SEO focuses on improving organic search rankings over time, while PPC enables immediate visibility through paid ads. By utilizing both strategies simultaneously, a law firm can ensure a more comprehensive presence on search engine results pages (SERPs), increasing the chances of attracting potential clients.
2. Synergistic Keyword Strategy: Both SEO and PPC rely on keyword targeting. SEO identifies and optimizes the firm’s website for relevant, high-value keywords, aiming for long-term organic rankings. PPC, on the other hand, allows bidding on specific keywords for immediate visibility. Integrating these approaches helps cover a wider range of search terms and increases the firm’s chances of capturing diverse queries.
3. Immediate Impact and Long-Term Sustainability: PPC provides immediate results, making it beneficial for time-sensitive legal matters or immediate client acquisition. Meanwhile, SEO is a long-term strategy, building sustainable rankings over time. Integrating both ensures immediate impact through PPC while simultaneously investing in long-term organic growth through SEO.
4. Data Sharing and Insights: PPC campaigns offer valuable data on the performance of keywords, ad copy, and landing pages. This data can be shared and leveraged to refine SEO strategies, optimize website content, and improve user experience. The insights gained from PPC campaigns can inform and enhance the overall SEO strategy.
5. Cost Control and ROI Optimization: PPC campaigns can be managed according to set budgets, allowing law firms to control costs and measure performance directly. By tracking conversions and performance, firms can optimize both PPC and SEO strategies for maximum return on investment.
6. Enhanced Engagement and Conversion: By combining PPC with SEO-driven content, law firms can create a powerful engagement strategy. Remarketing via PPC enables re-engagement with users who have previously visited the website. Continuously improving SEO-based content encourages trust and can lead to increased conversions.

In essence, the integration of SEO and PPC allows law firms to leverage the strengths of each strategy to create a more robust and effective digital marketing approach. By working together, these methods offer immediate visibility, long-term sustainability, data-driven insights, cost control, and enhanced engagement, ultimately driving growth and success for the law firm in the competitive online landscape.

Law Firm SEO Services Packages

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<h1>Top SEO Agencies in India 2023</h1>

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SeoHawk - Best Seo Company in India

5.01

Address

5th floor, Green Boulevard, Sector-82, Noida 201309, India

Phone

8527370969

View Details

An effective online presence is pivotal to a business’s success in today’s competitive digital landscape. Partnering with the right SEO Company can significantly enhance your brand’s visibility, organic traffic, and overall growth. This crucial decision requires meticulous evaluation and consideration. Search engine marketing is the modern age of internet marketing and can help your website generate more clicks and visitors. There are many companies that will help your website to generate more ROI whereas there are very few which are genuinely focused on increasing ROI for its customers.

SEOHawk: Top-Rated Seo Agency in India 2023

Seohawk.com provides website, internet, and search engine marketing services to clients worldwide. SeoHawk has been providing Website Design/Development, search engine optimization and complete Digital Marketing services to clients worldwide. We at Seohawk offer economical and affordable Seo services to clients worldwide starting from $195-$495/Month.

You can also avail our 7 Days Free Trial, where we will analyze your website in detail, pinpointing some of the issues impacting your rankings. You can also get your FREE website ranking and optimization report by clicking here.

Search engine optimization and marketing focuses only on those customers who are already interested in your services and are searching online for your services/products. The success rate of search engine promotion is higher than other internet/website marketing channels where you have to broadcast your advertising to an audience who might or might not be interested in the product/services being advertised.

SeoHawk incorporates new AI tools to help client websites rank higher on search engines. Using a combination of promotional activities such as website optimization, PPC Marketing, Social Media, Social Bookmarking and YouTube, SeoHawk helps its clients carve their niche in their respective business sectors.

Our Expertise Areas include:-

1) Search Engine Optimization and Promotion

2) Local Business Seo

3) PPC/Google Adsense

4) Web Design/Development

5) Conversion Rate Optimization

6) Social Media Marketing

7) Content Marketing

8) Online Reputation Management

9) Affiliate Management

Selecting the right Seo Agency demands diligent research, careful evaluation, and a focus on long-term goals. Considering the abovementioned factors and thoroughly vetting potential partners, you can confidently choose SeoHawk to propel your business toward online success. Remember, a well-executed promotional strategy is an investment that pays dividends over time.

The post Which one is the Best Seo Company in India? first appeared on Helios7.com.

In the world of branding and marketing, logos are a powerful tool for conveying a brand’s identity and values. Beyond mere visuals, logos have the remarkable ability to evoke emotions and create a lasting impression on consumers. Understanding how to effectively use emotions in logo design can make a significant difference in how a brand is perceived and remembered. This article explores the art of incorporating emotions into logo design to create a lasting and impactful brand presence.

• Know Your Target Audience

Before diving into logo design, it’s crucial to have a deep understanding of your target audience. Different demographics and psychographics respond to various emotions differently. Research your target audience’s preferences, interests, and values to identify the emotions that will resonate most with them. By understanding your audience, you can design a logo that speaks directly to their emotions and establishes a meaningful connection. TurboLogo’s user-friendly interface makes it easy for anyone to design a logo, regardless of their graphic design experience.

• Define Your Brand’s Emotion

Every brand has a unique personality and emotional essence. Whether it’s trustworthiness, excitement, nostalgia, or innovation, determining the primary emotion you want to convey is a crucial step. The chosen emotion should align with your brand’s core values and resonate with your target audience. This emotion will serve as the foundation for your logo design, guiding every creative decision you make.

• Color Psychology

Colors play a significant role in evoking emotions. Different colors are associated with specific feelings and can greatly influence how people perceive your brand. For instance, red can signify passion and energy, while blue often represents trust and professionalism. Incorporate colors that align with the emotion you want to convey in your logo. However, be mindful of cultural differences in color symbolism, as interpretations can vary across different regions.

• Typography and Typeface

Typography is another powerful tool for infusing emotions into your logo. The choice of typeface can convey a sense of elegance, playfulness, modernity, or tradition. It’s essential to select a typeface that complements the emotional essence of your brand. For instance, a tech-savvy brand might opt for a sleek and futuristic typeface, while a vintage-themed brand could use a classic and ornate font.

• Simplified Symbolism

Incorporating symbolism that aligns with the desired emotion can make your logo instantly recognizable and emotionally impactful. Utilize symbols, shapes, and imagery that have a strong connection to the emotion you want to convey. Keep the design simple and avoid clutter to ensure that the emotion remains the focal point of the logo.

• Balance and Harmony

While emotions are a central focus, it’s important to maintain balance and harmony in your logo design. An overly cluttered or chaotic design can dilute the emotional impact. Strive for a clean and well-organized composition that guides the viewer’s attention toward the intended emotion.

• Test and Iterate

Logo design is an iterative process. Test your logo design on a diverse group of individuals who represent your target audience. Gather feedback on the emotional response elicited by the logo and make necessary adjustments. Fine-tuning the design based on real-world feedback ensures that the intended emotion is effectively conveyed.

Conclusion

Incorporating emotions into logo design is an art that requires a deep understanding of both design principles and human psychology. A well-crafted logo can create a powerful emotional connection between a brand and its audience, resulting in increased brand loyalty, recognition, and engagement. By carefully selecting colors, typography, symbolism, and composition that align with your brand’s desired emotion, you can create a logo that leaves a lasting impression and drives meaningful connections with your audience.

The post How to use emotions in logos? first appeared on Helios7.com.

When it comes to local SEO services, businesses can benefit from a range of specialized offerings that help optimize their online presence for local search results. Here is a list of local SEO services presented in a business tone:

1. Local Keyword Research: Thoroughly researching and identifying relevant keywords specific to the business’s local target market. This enables businesses to optimize their website content and local listings to appear prominently in local search queries.
2. Google My Business (GMB) Optimization: Optimizing the GMB listing with accurate and up-to-date information, including business name, address, phone number, website URL, business hours, and services offered. This ensures maximum visibility in local search results and increases the chances of appearing in Google’s Local Pack.
3. Local Citations and Directory Listings: Creating and managing consistent and accurate business citations across various online directories and local citation platforms. This helps enhance the business’s online reputation and improves local search visibility.
4. Online Reviews Management: Monitoring and managing online reviews on platforms like Google, Yelp, and industry-specific review sites. Encouraging positive reviews and addressing negative feedback helps build trust and credibility among local customers.
5. Localized Content Creation: Developing localized content, such as blog posts, articles, and landing pages, that targets local keywords and addresses the specific needs and interests of the local audience. This helps attract local traffic and establishes the business as a relevant and authoritative local resource.
6. Local Link Building: Building high-quality backlinks from authoritative local websites and directories. This improves the business’s local search rankings and increases its visibility to local customers.
7. Schema Markup Implementation: Implementing schema markup on the website to provide search engines with structured data about the business, such as location, contact information, reviews, and operating hours. This enhances the business’s visibility in local search results and improves click-through rates.
8. Geotargeted PPC Advertising: Setting up and managing pay-per-click (PPC) advertising campaigns that specifically target local customers. This helps businesses reach their local audience more effectively and drive targeted traffic to their website or physical store.
9. Mobile Optimization: Ensuring the business’s website is optimized for mobile devices, providing a seamless user experience for mobile users who are often searching for local businesses on-the-go.
10. Local SEO Analytics and Reporting: Tracking and analyzing key local SEO metrics, such as local search rankings, website traffic from local searches, and conversion rates. Providing regular reports that highlight the performance and effectiveness of local SEO efforts.

Each business’s local SEO needs may vary, so it’s important to work with an experienced local SEO agency or professional who can tailor these services to match the specific requirements and goals of the business.

Benefits of Outsourcing SEO to India?

Outsourcing SEO services to India offers several advantages that can benefit businesses in various ways:

1. Cost-Effectiveness: Outsourcing to India provides a cost-effective solution for businesses. Indian SEO agencies offer competitive pricing due to lower labor costs, allowing businesses to achieve their SEO goals within a budget-friendly framework. This cost advantage can free up resources that can be allocated to other critical areas of the business.
   
2. Access to Skilled Professionals: India has a vast pool of highly skilled SEO professionals with expertise in digital marketing. These professionals possess in-depth knowledge of SEO strategies, keyword research, content creation, and optimization techniques. Outsourcing to India provides businesses with access to this talent pool, enabling them to leverage specialized skills and experience.
   
3. Proficiency in English: English fluency is widespread in India, making communication seamless between businesses and Indian SEO professionals. This linguistic advantage ensures effective collaboration, clear understanding of project requirements, and efficient implementation of SEO strategies. Smooth communication enhances productivity and minimizes misunderstandings.
   
4. Quality Assurance: Indian SEO agencies are renowned for delivering high-quality services. They stay abreast of the latest SEO trends, algorithms, and best practices to provide effective solutions. Many agencies have a proven track record of successfully improving search rankings, driving organic traffic, and achieving tangible business results. Quality assurance is paramount in ensuring that businesses receive reliable and effective SEO services.
   
5. Time Zone Advantage: India’s time zone difference can be advantageous for businesses operating in different regions. The time difference allows for round-the-clock work and faster project completion. Tasks can be assigned at the end of the day and completed overnight, resulting in quicker turnaround times. This time zone advantage enables businesses to optimize productivity and meet deadlines efficiently.
   
6. Customized Solutions: Indian SEO agencies understand that every business is unique with specific needs and objectives. They offer customized SEO solutions tailored to align with individual business requirements, target audiences, and industry dynamics. This customization ensures that strategies are designed to maximize the impact and effectiveness of SEO efforts, yielding the desired outcomes for the business.
   
7. Scalability and Flexibility: India’s extensive SEO talent pool offers scalability and flexibility. With a wide range of agencies and professionals to choose from, businesses can find the right partner that matches their project requirements and growth aspirations. This scalability enables businesses to adapt and expand their SEO initiatives as their needs evolve over time.
   
8. Focus on Core Competencies: Outsourcing SEO to India allows businesses to focus on their core competencies and strategic initiatives. By entrusting SEO responsibilities to experienced professionals, businesses can divert their internal resources towards core business activities, such as product development, customer service, and sales, which are crucial for growth and competitive advantage.

When considering outsourcing SEO to India, thorough research and due diligence are essential to select a reputable agency that aligns with the business’s values, objectives, and desired outcomes.

The post How to Find Best Local Seo Agencies in India 2023 first appeared on Helios7.com.

<h1>Top SEO Agencies in India 2023</h1>

Sort by: Listing Description

Most Reviews

SeoHawk - Best Seo Company in India

5.01

Address

5th floor, Green Boulevard, Sector-82, Noida 201309, India

Phone

8527370969

View Details

Selecting the best SEO company in India involves careful evaluation of various factors to ensure you choose a reliable and competent service provider. Here are some steps you can follow to select the best SEO company in India:

1. Define your goals: Determine your SEO objectives and the specific services you require. This will help you find Seo Firm that aligns with your business needs.
   
   
2. Assess their website: A reputable SEO company should have an optimized website. They should be willing to provide you a FREE SEO Report. Their website should be creative, quick loading and free from errors.
   
   
3. Ask for FREE SEO Analysis Report: An experienced Agency would be most happy to provide you FREE SEO Report outlining some of the issues which you are facing on your website.
   
   > Get your FREE SEO Report from SEOHAWK which is one of the top leading SEO Services Company in India with experience of more than 10 Years.
   
   
4. Read client reviews and testimonials: Check online reviews and testimonials from the SEO company’s clients. Pay attention to feedback regarding the quality of their work, communication, and results achieved. There are many companies who are also paying for FAKE Reviews, so you cannot decide entirely on the number of reviews. It is same as Reviews posted on ecommerce website which tend to be manipulative too. However, look specifically at negative reviews. Search for negative reviews and you will get to see exact picture.
   
   
5. Experience in Digital Marketing: Look for an SEO company that has experience with Digital Marketing too. In 2023, Digital marketing is required for any company to establish its presence online.
   
   
6. Inquire about their strategies and techniques: Ask the SEO services company about their approach to SEO. Ensure they follow ethical practices and avoid any black hat techniques that could harm your website’s rankings in the long term. Transparency and clear communication are important in understanding their strategies.
   
   
7. Discuss reporting and communication: Understand how the Search Engine Optimiztion company will communicate progress and results. They should provide regular reports and be responsive to your inquiries and concerns.
   
   
8. Consider their pricing structure: Compare the pricing structures of top SEO companies in India. While cost is a factor, it should not be the sole determining factor. Focus on the value and quality of the services offered.
   
   
9. Seek a customized approach: Avoid companies that provide a one-size-fits-all approach to SEO. Look for an SEO company that offers tailored strategies based on your specific business needs and objectives.
   
   
10. Request an initial consultation: Arrange a consultation with the shortlisted companies to discuss your requirements and evaluate their expertise, communication, and responsiveness.
    
    
11. Trust your instincts: Finally, trust your instincts when making a decision. Choose a company that you feel comfortable working with and that demonstrates a genuine interest in helping your business succeed.

By following these steps, you can evaluate and select the best SEO company in India that suits your business requirements and goals.

The post How to Select Best SEO Services Company? first appeared on Helios7.com.

There is a need to always understand your links, more importantly, with Penguin and EMD updates. Nowadays, having several links won’t increase your ranking, that doesn’t work anymore. Following the Penguin update, Google has become smarter, and it can monitor link profiles as it has never done before.

So, how can you rank? Well, the answer is simple. Link segmentation and classification still remain your best bet in understanding what makes a site rank.

Lots of websites were affected when the Penguin update came out. The websites affected the most were those whose backlink profiles looked falsified. Several SEO practitioners behind some of these websites were using cheap means to build links (such as building links in low-quality sites, using blackhat tools, and so on). For those people, rather than focus on link quality, they focused on link quality.

To create a level playing field for websites, Google made a Penguin update to place unnatural link builders in check.

Undoubtedly, Google is centered on providing the best search engine results. To achieve that, they are removing sites with low-quality links. These links are not usually earned through their website’s value, but alternative means such as incentives and money.

To have a slice in the market and get your links in the place it ought to be, you need to understand how Google sees links. Mind you, this is not an easy thing to achieve, and there are lots of things to consider in the ranking equation. This is where cognitiveSEO comes into play. With this backlink checking tool, you can understand your link profile.

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CognitiveSEO has some interesting features added to the backlink analysis section. The tool is easy to use, with a user-friendly interface. It is suitable for both basic and professional webmasters. The tool can help you understand what is happening with their backlinks.

There is more to CognitiveSEO. Although it does a great job of finding unnatural links and patterns, you can even monitor live links and compare it with that of your competitors. The tool also comes with a handy feature that sends you weekly emails with links that you and your competitors have acquired in the past week.

Overall, CognitiveSEO is a great tool. It is easy to see why several webmasters use it over the years. With constant updates, CognitiveSEO continues to improve their toolset and create an enabling environment for people to track their backlink profile easily.

How To Reinclude Your Content In Google In Record Time

For a while now, there has been lots of press around the complications of SEO. There have been lots of mentions around the bad neighborhood SEO issue. In most of these scenarios, we can identify the negative shady SEOs that are behind these links on purpose. However, there are specific scenarios when you work for a SaaS and the outcome is low-quality links that put your website at risk.

Nevertheless, they are ways to clean up spammy contents as well as links and, at the same time, reinclude your contents in Google’s search results.

Finding a problem

A quick SEO rank checking routine can show you keywords that are not ranking anymore. Logging into Google Webmaster Tools can show you the entire problem, and with just a few clicks, you can see if your website is still in SERP or not. What’s more, you can tell if your entire site is missing from the search result.

Most of the traffic of most websites comes from Google’s organic search, and the loss of such numbers can be harmful to any business.

Despite the problem, there are smart tools that can help you solve such problems. One of such tools is Webmaster Tools. They can help you find the problem even when you are locked out. 

A case in point, we found out that our homepage has accidentally been removed from the search index thanks to Webmaster Tools. Our problem started when we used a plugin to do a cleaning job on chrome. We came across some bad neighborhood SEO issues. It turns out that this bad neighborhood had been created by one of our clients.

The plugin had worked exceptionally well before when we tried to use it, but the last time it removed the homepage of our website from search results.

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Correcting The Problem

Once you identify the problem, the next step is to start fixing it. The following steps will help you reinclude your content on Google.

Step one

Reinclude your content in search. According to Google, this usually takes around 3-5 business days.

Faced With Bad Credit Scores? Here’s What You Do

Some consumers are faced with the reality of poor credit scores, and as such, they find it difficult to get any loans or credit cards or any other thing that needs a good credit card score. However, there is hope for those with bad credit scores.

The new changes that will be enacted will see three credit reporting companies stop utilizing records that shed a bad light on credit scores such as civil judgments and tax liens.

What that means is that if you are taken to court by an individual or group of people for failing to pay what you owe them, this record won’t appear on your credit report. Another record that won’t show up is if a government or an institution has placed a lien on your assets.

With that said, most Americans don’t possess a damming credit past. Nevertheless, the new rules could help people with a worrying past. The Federal Trade Commission says aroma 20 percent of consumers have grave mistakes in their credit reports. So, even if you are making prompt payments, there could still be false information damaging your credit history.

The new rules will put an end to those mistakes, most especially in regards to civil judgments and liens. Experian, Equifax, and TransUnion are three reporting companies that won’t use those records for evaluating credit scores. However, these reporting companies will use those records when checking your credit if they match your name, address, and birth date/Social Security to any of the records.

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Under the new rules, the Fair Isaac Corp estimates that around 50% of tax lien public record data will be invalid. The Fair Isaac Corp adjusts credit histories into a FICO score for various individuals. The FICO says bankruptcy records will still be used going forward. They also insist that the new rules will not hold so much weight and make a huge difference in credit score.

Over time, lots of consumer advocates have expressed their concerns about the unfair treatment of Americans when it comes to credit reports. Errors in reports have a cascading effect on consumers, and these often lead to state attorneys challenging errors in credit reports.

Errors often occur because computers usually attach wrong information to a different name. This usually occurs when two or more people have the same similar names.

Lots of critics insist that the credit system is flawed, and it is not an accurate measure of whether or not an entity should do business with an individual.

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Having an effective and informative website is important for every single business whether you are a single attorney, Small Law Firm or a Big Law Firm serving clients nationwide.

Your website offers brief synopsis of your services to your online visitors. It is very important for solo lawyer website to be creative and precise.

BEST LAW FIRM WEBSITE DESIGN 2018

Small or Solo Lawyer website development could cost could be anywhere in between $500-$2500 [10–50 pages] depending upon number of pages and content. Medium and Big law firm website design with 100s of pages can cost anywhere in between $2500-$5000 depending upon features and functionalities required.

Website maintenance is another important service which should not be neglected. A website which is regularly updated with fresh content ranks higher on search engines. Moreover, there are technical updates which needs to be made on regular basis.

Legal Website Marketing Experts SeoHawk offer Free SEO Analysis Report worth $250. Click Here to get your Free Report.

Best Law Firm Web Design Cost and Pricing

A website for upto 5–10 Pages can easily cost upto $500 whereas a website with 50–100 Page content could cost you $1500-$2500.

Attorney Website Design and SEO Services

By combing Legal website design with Search engine optimization/marketing, you can further generate more and more leads for your law firm. Having an SEO optimized website will ensure that your website appears near the top results of popular search engines helping your customers to locate your services.

Wordpress is another popular CMS which is used widely by legal attorneys and lawyers. Do contact wordpress website development company for best wordpress designs from $500.

As per the study, 40% of people who need a lawyer search online on popular search engines to find attorney who offers services within their specific area/region. People are more interested in hiring an attorney/law firm with website offering plenty of useful information and case studies with successful results. If you are searching for affordable seo for small business then do view some of the plans below:-

What are the Key Elements of Responsive Legal Web Design?

Attorney website should be informative and design should be attractive to users but clear and concise at the same time. Website design for lawyers must incorporate all these important key elements.

a) Mobile Friendly/Responsive Website

Your website must be mobile friendly. Most of the clients access internet using their mobile devices so you have to ensure that your website loads quickly and properly when accessed through mobile devices.

b) Good/Informative Content

Your website must offer relevant content which appeals to your visitors and establishes your law firm as an experienced law firm.

c) Clear and Clean Website Navigation Structure

When deciding on a design for a website attorneys first thing is to have clear customer profile and target audience. Website navigation should be clear and precise.

d) Updated Website

Website should be regularly updated with fresh content, images, and videos to make your website appealing to your visitors.

e) Search Engine Friendly Web Design for Law Firm

Having an seo friendly website means that your website should follow Google guidelines in the development process ensuring clear navigation and easy to access site.

f) Social Networking and Digital Marketing Ready

Your website should be integrated with social networks such as Twitter, Facebook and G+

g) Fast Loading

Your website should load quickly on mobile devices. Fast loading websites generate more leads as compared to slow speed website. By utilizing best web hosting service and intelligent design structure you can make your website quick to load.

The post Small Law Firm Website Design Services first appeared on Helios7.com.

The world of the legal profession is undergoing transition phase due to changes in technologies. In this digital age, technology plays an integral role in the marketing process. There are various useful tools in every profession, and legal field is no exception. To stay ahead of the competition and to market your law firm.

Digital Marketing and SEO Specialists — SeoHawk.com brings you some of the most effective law firm web design and digital marketing Plans from $495-950/Month. 

You might be offering best of the best legal services to your clients. However, if your services are not accessible or visible to your clients then you might end up losing potential leads every single day and hour.

Today, the legal content found on the Internet is scarce, 90% of the content available is generated only by 5% of people, and this small group has gained a strong foothold in the legal field, and they position themselves as opinion leaders in their areas of expertise.

Generating valuable content should be the main core of any marketing strategy whether you are a small law firm or solo lawyer. Consumers are increasingly becoming digitally savvy.

In this context, the lawyer should be clear that conventional methods such as word of mouth, can have an exponential growth if you have a good reputation online, or if it appears in the first results of Google search. Having a creative and interactive website is the first stepping stone ineffective attorney marketing strategy, but above all, your law firm must take advantage of the internet to market your services effectively on the internet.

8 Most Common Mistakes to Avoid in 2018

7 Most Effective Law Firm Marketing Strategies 2018

These seven marketing strategies can significantly increase the lead generation rate, and it will also help to retain existing clients.

1. Get a User Friendly Website

Structure well the content on the website for the benefits for your clients
Clients are most interested in knowing what year the office was founded, how many partners he has and what are the specialized areas along with winning verdicts. When your client visits your website online, you have to provide all the information about your law firm on the homepage itself.

Some of the most appealing elements on the homepage are as given below:-

a) Introduction video
b) Partner images
c) Winning verdicts
d) Awards
e) REAL Customer Reviews/Testimonials

2. Responsive Web Design and Fast Loading Website

Clients who are accessing your website through their mobile phones are not necessarily enjoying high-speed internet connections. There are multiple mobile devices and multiple browsers. You need to ensure that your website is not showing any errors when your website is visited by user who is experiencing slow browsing speed on his mobile device.

Having a responsive website means that your site will show correctly when viewed from different devices such as iPad, Mobile Phones or desktop computers. To ensure that your website is cross-browser compatible, you can use CMS (Content Management System) such as Wordpress which is the most popular CMS on the web right now. Moreover, WordPress allows you to update the website on a regular basis by just logging into the admin section of the website.

Having a website where content is regularly updated is both refreshing for visitors and search engines. Sites which are updated on a regular basis rank higher on popular search engines such as Google, Yahoo, and Bing. Read Further: Seo Specialist – Job Duties, Description and Responsibilities

3. Create valuable content for your audience

“Content is King on the internet. Your content will help to generate a lead or a potential lead getting lost”

The content on your website should not be too detailed and neither it should be too small. Your content should offer all the relevant details and information which your potential client might be looking for.

Moreover, you have to ensure that your FONT SIZE is easy to read. On various websites, we have seen that attorneys and law firms use a small font which is difficult to read especially when a site is visited by mobile devices. If any 60+ is visiting your website and looking for “nursing home abuse lawyer,” he/she might not be able to read your content just because your FONT SIZE was way too small.

4. Add visible contact details and contact form on your website

It is essential to have contact details and contact form listed on the site. It can be on the contact us page or it can directly listed on the homepage of the website.

Most of the times these details are embedded deep inside the website that it just looks boring for the visitors.

Tip1: Contact form should be short and precise. Asking too many details is like asking your clients to close the window and go to some other lawyer. It is difficult to type on mobile phones, so you have to understand that keeping contact form short and precise is the best practice.

5. Re-marketing Lawyer Marketing Strategies

Sometimes people visit your website and leave. It is not that they did not like your website. It is just that they are doing research before they hire or contact a law firm. This is where re-marketing helps. Re-marketingstrategies will display your law firm advertising to your visitors whenever they are visiting a youtube video or merely visiting any website which displays ads and advertising for visitors.

Add Creative EXIT Pop-up

You can also add a Creative Exit POP-UP for your law firm which will display when the user clicks on the close button on his/her browser.

Not every customer decides to make a purchase when doing a search online on Amazon. Sometimes customers are doing research work before selecting the best personal injury lawyer or divorce attorney.

When your customer clicks on the close button, you can offer them an incentive by providing them a free piece of advice. You can offer incentives such as “Download your free guide on how to select best personal injury attorney”, “How to Apply for Personal Injury Compensation Claim”, or “How to get the best compensation in your Divorce case”. Everybody is interested in knowing the best information, and when someone sends a request for free download copy, he/she could turn out to be your potential client.

4. Content Marketing

Effective content marketing strategies can help you reach your clients. There are popular social media groups on Facebook, Twitter and Google Plus where you can share your content. There are multiple forums and Q/A sites where users regularly post their problems/legal issues. Having an active presence on these websites or sharing your content on such websites will help to market your content effectively.

Having an active blog on the website where fresh content is posted on a regular basis is useful in content marketing.

Combining Content Marketing + Search Engine Optimization (SEO) / PPC Marketing for success in 2018

Search engine optimization and marketing is the most effective online marketing strategy, especially for lawyers. Here, you are promoting your content to those users who are already interested in your services and are searching online for services related to your website.

SEO Combined with effective content marketing can yield best results in 2018.

6. Measure, Analyze and Optimize the Attorney marketing strategy

Having a useful analytic tool such as Google Analytics provide you with critical data such as traffic your website is generating and sources from where your site is making traffic.

Sometimes, technical issues on the website prevent users from visiting your site. If your website was not cross-browser compatible or your web hosting is unreliable then there are chances that it can result in a HIGH BOUNCE RATE which means that visitors BOUNCE AWAY from your website.

Useful Analytics tools provide critical information such as traffic sources, bounce rates, duration of sessions, content visited, conversions, number of visitors, as well as their countries and other demographic data used in the analysis of our audience

7. Video Marketing and Promotion

Do you know the number of searches on Youtube.com is higher than that on Google.com for specific keywords and key phrases? More and more people log into Youtube to search for specific services, tips, and useful information related to just anything.

By having an effective video marketing strategy will help to make your website more interactive, and when these videos are shared on popular video-sharing websites it can work just like a billboard on a busy highway.

Best Video Marketing Strategy 2018

Source

The post 7 Law Firm Marketing Strategies first appeared on Helios7.com.