If you are new to the world of digital marketing, you have surely come across a little word that is repeated over and over again, SEO. Everyone talks about its importance to position your page in google , but what exactly is SEO? SEO is complex to understand, but simple to implement. With this article we will help you understand what SEO is.
What does SEO mean?
Search engine optimization (SEO) is the practice of getting specific traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content , optimizing content for specific keywords, and creating back links .
The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site , month after month.
Importance of SEO Agency for your Website
Today, the Internet has become the fastest way to learn, to locate the right products and services, or to obtain information from users. Search engines are like the gateway to the Internet: everyone goes through them to access a search. More than 700,000 queries are made every second on Google , the main search engine.
Your company needs to be present in the search engines and be well referenced in them; SEO is the only way to do it . Optimizing and improving your SEO translates directly into increased revenue: if your site is well positioned, you will get more traffic; If you have more people on your site, you can better sell your products and services.
In summary, these would be some of the most important benefits of SEO:
- Generate traffic on your blog / page and be visible to Internet users
- Stimulate sales
- Increase ROI (return on investment) of your marketing content
- Strengthen the notoriety and credibility of your company
- Have an effective long-term strategy
How to improve your SEO Rankings?
SEO consists of optimizing a website so that it is better referenced by search engines on defined keywords. The optimization must be carried out both at the level of technical elements and at the level of popularity and content of the site.
Here are some of our tips:
- Work on your Titles
Write a relevant title for your users and for the heading of your company or blog
- Rewrite your URLs
Insert your keywords or phrases directly into the URL of your page. A URL with numbers and letters without any consistency will not bring you any profit in terms of SEO.
- Optimize your Meta Descriptions
are a mini summary of your page that is below your page title in search engine results. It must contain the expressions and keywords of your activity.
Be careful and make sure it is no more than 156 characters, otherwise Google will cut it at this level.
Beyond the SEO aspect, the meta description is also the summary that the user will see and that will decide whether or not to click on your page in the search results.
- Prioritize your HN Tags
Titles and subtitles must be inserted as tags. H1 to the main title, H2 to the subtitle, H3 to the next level of the subtitle,… These tags help both the search engine and the user. For the reader, the hierarchy of a page is clearer and for the search engine the indexing process is easier.
- Add “Alt” Tags to Your Images
This allows you to give your images a name so that the search engine can identify it, since search engines cannot see your images, only read them. At the same time, your image can be found in the“”Image”” section of Google, for example.
- Keywords Must Be Chosen Carefully
Keywords must be chosen carefully, as page content, images, files, meta descriptions, and URL links are scrutinized by search engines. Knowing how to organize the structure of the tree should be a priority, because it is the basis of the entire site. All this data contributes to a quality website, and therefore a better positioning in Google.
- This is how Keywords Work
When you want to go to a restaurant near your location, you will first do a search with a specific query such as:“”restaurant + locatio”” ,“”restauran”” or expressions such as“”where to eat in + locatio””,“”where is the restaurant more nea””.
The results that will be obtained will be, for the most part, nearby restaurants and various information will be displayed: address, notices, opening hours, type of restaurant (Asian, Italian, etc.).
If you don’t work on your SEO and don’t target your keywords properly, you have very little chance of showing up in search results and reaching these potential prospects. This will lead to hundreds or even thousands of lost customers. A great loss to your business! Plus, local searches are very targeted and highly qualified traffic is a godsend.
Don’t Fill Your Website With Keywords
NOTE: A good SEO and keyword optimization, under no circumstances is it about filling your website with the same words over and over again. This practice can be sanctioned by Google
Some Misconceptions about SEO
After reading the benefits of SEO, you may not believe that there are still “expert” in the digital industry who still think SEO is useless and are betting more on paid advertising on Google. In the following, we dismantle each of their flawed arguments.
⛔ AdWords Advertising is More Interesting
As in any advertising campaign, the results, however interesting they are (and they are!), Are only specific. Generally speaking, there is no balance between SEO and SEA (Search Engine Advertising). The two techniques do not have the same goals.
The great importance of SEO to your marketing content lies in the traffic and prospects that organic SEO optimization will bring you in the long run. AdWords will promptly boost your results, making it a great tool for an event or your site launch. They are more complementary than competitive tools, but be careful with your budget with PPC (Pay Per Click).
⛔ No One Is Sure How Optimization Works …
While there is a certain mystery surrounding the increasingly complex algorithms , SEO is a proven tool. Specialist consultants conduct extensive testing before developing their methods and disseminating them. In this regard, the effectiveness of several measures is recognized. On specific points, there are divergences, but it can be seen that many processes are consensual.
⛔ I prefer to focus on the qualitative rather than on the SEO
For some, SEO is still synonymous with keyword filling (some “pros” still do). But in reality, SEO is not opposed to a quality approach, quite the opposite. A well-optimized blog post can reflect extensive professional experience.
How is it possible? For example, work in the lexical field brings great richness to content from the point of view of a “human” reader, as well as being beneficial to robots.
⛔ I know SEO, it is useless
Strategies fail, ofcourse, as in all fields. Just because someone’s SEO is unsuccessful doesn’t mean it works for your marketing. There are many obstacles to good organic SEO.
So, you need to think carefully about the causes of failure. Was there a true SEO strategy? With clear keyword positioning goals, a well-thought-out internal network, targeted promotion, and quantitative mentoring?
⛔ My Industry is Too Competitive
It is clear that if you have a shoe store and you want to be on the first page of Google with the word “shoes”, you will end up disappointed! But whatever the professional field, it is possible to develop a natural reference. If the first page seems impossible to reach with a generic term, a good SEO strategy will include ranking with long-tail words.
In the case of our example, it will then be a matter of privileging the terms related to geographical location, the specific products of the store or the exclusive distribution of the brands in the region.
In conclusion we can say that SEO is always relevant when doing content marketing . Believing that it is unnecessary or ineffective is a mistake. By optimizing your blog you will see your visibility on Google increase.