The European Commission (EC) has imposed on Google a fine of 2.420 million euros, which is the largest fine imposed for giving “illegal” advantages in its Shopping comparison service.
“What Google has done is illegal under EU antitrust rules. It has denied other companies the opportunity to compete by their merits and innovation,” European Competition Commissioner Margrethe Vestager said in a news conference Of the press. “And more importantly, it has denied European consumers a true choice of services and the full benefits of innovation,” he added.
The EC concludes that the company has given prominence to its shopping comparison service so that when a consumer does a Google search with which the shopping service wants to show results, they appear close to the results of the search. search.
Also, according to the Commission, Google “degraded” the services of comparison of competitors in its search results. “Evidence shows that even the best-positioned rivals appeared on average only on page four of Google’s search services, and others even lower,” the EC said.
Brussels now requires the company to end its behavior within 90 days, or else it will face penalty payments of up to 5% of Google’s worldwide average daily revenue, Alphabet.
Technology giant Google has announced that it “considers appealing” the decision of the European Commission.
“We will review the Commission’s decision in detail as we consider an appeal, and look forward to continuing to defend our case,” Google’s vice president and general counsel Kent Walker said in a brief statement. Walker added that the company is “respectfully disagreeing with the findings announced today” by the community executive.